Two Ten Footwear Foundation Names New Board Chair and Vice Chair

New leaders bring experience driving growth at their respective companies, positioning the Foundation for further impact in a rapidly changing industry..

WALTHAM, MA (January 6, 2026) – The Two Ten Footwear Foundation (Two Ten) today announced the naming of its new Board Chair and Vice Chair, both of whom were confirmed at the Two Ten Board of Directors meeting last month. Jonathan Frankel, President of ALDO Product Services at the ALDO Group, succeeds Joe Preston, President & CEO of New Balance, who has served as Board Chair since 2024, and Ed Rosenfeld, Chairman & CEO at Steve Madden, now serves as Board Vice Chair.

“We are excited to welcome in the next era of leadership to our Board,” said Shawn Osborne, President & CEO of Two Ten. “Under Joe’s direction, Two Ten delivered an exceptional relief response after several large-scale natural disasters and expanded professional development programs for women and HR professionals in footwear. Jonathan and Ed bring a deep passion for our mission, as well as extraordinary industry experience. With both at the helm of our Board, I see a bright future for Two Ten and the footwear industry at large.”

Jonathan Frankel currently serves as President of ALDO Product Services (APS), the wholesale and licensing division of the ALDO Group. In addition to his APS responsibilities, Frankel also serves as President of Sperry Brand North America and G.H. BASS. Frankel’s commitment to Two Ten runs deep. As a member of the ALDO Racing Team, he completed the Race Across America, helping to raise more than $200,000 for Two Ten. He has served on the Two Ten Board of Directors since 2017.

"Two Ten has supported the people of our industry for nearly a century, and I'm honored to steward this organization into its next chapter,” Frankel said. “I stand on the shoulders of the incredible leaders who came before me and built the foundation we have today. As Chair, my focus will be expanding our reach and ensuring no one in the footwear community faces life's challenges alone. Supporting the people who power this industry is both our responsibility and our privilege."

Ed Rosenfeld is the Chairman of the Board and Chief Executive Officer of Steven Madden, Ltd. Since he took the helm in 2008, the company’s revenue has more than quintupled, and its stock price is up nearly fifteen-fold. Rosenfeld joined Two Ten’s Board of Directors in 2024 and has been a champion of the foundation’s mission. He was also a member of the Board of Directors of PVH Corp., the Footwear Distributors and Retailers of America (FDRA) and Summer Search New York.

"I’m honored to serve as Vice Chair of the Two Ten Foundation Board alongside an exceptional group of industry leaders,” Rosenfeld said. “The Foundation’s mission of supporting footwear professionals and strengthening our community is deeply meaningful, and I look forward to working with our partners to expand resources and opportunities for colleagues across the industry."

“With this transition in Board leadership,” added Osborne, “we’re also beginning a new tradition of recognizing our outgoing Board Chair by awarding a scholarship in his or her name. Last month we established the Two Ten Chair Emeritus Scholarship, an endowed scholarship fund that will create a lasting legacy, honoring the leadership and commitment of a Two Ten Board Chair by supporting a footwear employee seeking higher education. Joe Preston is the first outgoing Chair to be recognized in this way.”

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About Two Ten

Two Ten Footwear Foundation is an independent nonprofit with a unique mission: lifting lives in footwear. Since our founding in the 1930s, Two Ten has offered hope, opportunity and community to generations of footwear employees and their families. The Foundation provides emergency assistance in times of disaster or hardship, awards higher education scholarships, supports employee upskilling and professional development, and convenes industry councils and networking/affinity groups. Two Ten brings people working in footwear together to support each other, building a sense of community and strengthening the industry workforce. Visit twoten.org to learn more about Two Ten and our impact.