Women in the Footwear Industry (WIFI) Community Hub

WIFI has never been more relevant!

Two Ten's Women in the Footwear Industry (WIFI) community provides an important forum for women to connect, learn, share information, elevate themselves, and support each other while growing their professional networks.

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WIFI Grants

Funding for Upskilling & Professional Development

Did you know Two Ten offers educational grants specifically for women in the footwear industry? Apply for a WIFI Grant to level up your skills, earn a professional certification, or learn something new to accelerate your career.

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News & Events

In Her Shoes: Understanding Breast Cancer and Supporting Women at Work

Event Friday, September 19, 2025 12:00 - 1:00 PM (Eastern Time)

Join us for a conversation designed for the many women who drive our industry forward. This webinar will feature Dr. Lisa Newman, MD, MPH, FACS, FASCO, of NewYork-Presbyterian and a Fashion Footwear Charitable Foundation beneficiary, and Dr. Vivian J. Bea, MD, Assistant Professor of Surgery at Weill Cornell Medicine and Director of the Breast Oncology Program and Section Chief of Breast Surgical Oncology at NewYork-Presbyterian Brooklyn Methodist Hospital. Together, they will share important insights on breast cancer awareness and education. We'll also hear from voices across the industry about how workplaces can better support employees navigating a breast cancer diagnosis, including personal reflections from survivors.

Shoe Industry Professionals Gather for Networking and Cocktails at The Atlanta Shoe Market

News August 12, 2025

More than 60 footwear industry professionals gathered for an evening of networking, cocktails and connection at the WIFI networking event at the Atlanta Shoe Market this past Sunday.

One on One with Laura Conwell-O’Brien, Executive Director of The Atlanta Shoe Market

News August 1, 2025

Laura Conwell-O’Brien is the Executive Director of The Atlanta Shoe Market (TASM), a leading footwear trade show held twice a year at the Cobb Galleria Centre in Atlanta, Georgia. She joined the trade show more than 40 years ago and hasn’t looked back since. As she put it, “it was a match made in heaven.” The trade show executive spoke to Two Ten about her career journey, the evolution of the industry, how “The Shoe Prom” came to be, and more.

Paying It Forward: How Betsey Johnson President Kathleen Cavicchia Came Full Circle with Two Ten

News July 3, 2025

Kathleen Cavicchia currently serves as the President of the Betsey Johnson brand at Steve Madden. She sat down with Two Ten to discuss her journey in the industry and the recent full-circle moment she experienced with the foundation.

The Art of Delegating

October 16, 2024 webcast panel discussion featuring Julie Barr of Rack Room Shoes, Sandra Colon of Birkenstock USA, Debbie Donohue of Steve Madden, and Amanda Kirchoff of Wolverine Worldwide.

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Creating a Coaching Culture

August 21, 2024 webcast panel discussion featuring Anna Celetti of ALDO North America, Janice Tennant of Merrell, and Paula Reid of Reid & Company.

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Building Your Network

A working session on networking principles and tactics. Moderator Ashley Dyson of ASICS America Corporation guides panelists Mandy Schmitt of Caleres and Two Ten Scholar Keaira Williams as they assess their current networks, identify new opportunities, and craft personalized networking action plans.

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Networking Success Stories

March 19, 2024 panel discussion featuring Eli Del Carmen of Caleres, Elaine Eaton of Crocs, and Jennifer Hutchison of BBC International. These execs recount their own networking successes (as well as some epic fails) to help early-to-mid-career women learn about finding allies and sponsors.

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Taking the Lead

April 12, 2023 panel discussion featuring Susan Itzkowitz of Mark Fisher Footwear, Sara Irvani of Okabashi Brands, Jennifer Maks of ALDO North America, Jori Miller Sherer of Minnetonka Moccasin, and Ashley Dyson of ASICS America Corporation.

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Leveraging Your Strengths

February 16, 2023 webcast panel discussion featuring Tacey Powers of Nordstrom, Leslie Riggs of SKECHERS, and Sarah Bloch of Circana.

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WIFI Town Hall

A virtual discussion about the past, present and future of the WIFI community with WIFI founders Diane Sullivan and Carol Baiocchi and members of the newly launched WIFI Advisory Board including Stephanie Berg, Sarah Bloch, Eli Del Carmen, Kathy Forstadt, Christina Gigante, and Jori Miller Sherer.

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