WIFI Community

WIFI has never been more relevant!

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Two Ten's Women in the Footwear Industry (WIFI) community provides an important forum for women to connect, learn, share information, elevate themselves, and support each other while growing their professional networks.

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WIFI Grants

Funding for Upskilling & Professional Development

Did you know Two Ten offers educational grants specifically for women in the footwear industry? Apply for a WIFI Grant to level up your skills, earn a professional certification, or learn something new to accelerate your career.

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News & Events

WIFI Panel Discussion Series

October 16, 2024 webcast panel discussion featuring Julie Barr of Rack Room Shoes, Sandra Colon of Birkenstock USA, Debbie Donohue of Steve Madden, and Amanda Kirchoff of Wolverine Worldwide.

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August 21, 2024 webcast panel discussion featuring Anna Celetti of ALDO North America, Janice Tennant of Merrell, and Paula Reid of Reid & Company.

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A working session on networking principles and tactics. Moderator Ashley Dyson of ASICS America Corporation guides panelists Mandy Schmitt of Caleres and Two Ten Scholar Keaira Williams as they assess their current networks, identify new opportunities, and craft personalized networking action plans.

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March 19, 2024 panel discussion featuring Eli Del Carmen of Caleres, Elaine Eaton of Crocs, and Jennifer Hutchison of BBC International. These execs recount their own networking successes (as well as some epic fails) to help early-to-mid-career women learn about finding allies and sponsors.

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April 12, 2023 panel discussion featuring Susan Itzkowitz of Mark Fisher Footwear, Sara Irvani of Okabashi Brands, Jennifer Maks of ALDO North America, Jori Miller Sherer of Minnetonka Moccasin, and Ashley Dyson of ASICS America Corporation.

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February 16, 2023 webcast panel discussion featuring Tacey Powers of Nordstrom, Leslie Riggs of SKECHERS, and Sarah Bloch of Circana.

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A virtual discussion about the past, present and future of the WIFI community with WIFI founders Diane Sullivan and Carol Baiocchi and members of the newly launched WIFI Advisory Board including Stephanie Berg, Sarah Bloch, Eli Del Carmen, Kathy Forstadt, Christina Gigante, and Jori Miller Sherer.

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Meet the current members of the WIFI Advisory Board

Stephanie BergSenior Director, Strategic Account Sales, Birkenstock USA

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Sarah BlochSenior Vice President, Footwear and Accessories, Circana

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Eli Del CarmenVice President, Sales, Caleres

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Kathy ForstadtFormer Senior Director of Merchandising, Zappos.com

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Christina GiganteVP of Sales, Skechers (BOBS/BOBS Sport Divisions)

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Melanie OrtliebSenior Director Of Planning & Allocation, Rack Room

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Jori Miller ShererPresident, Minnetonka Moccasin

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Melissa WorthSVP Americas, New Balance Athletics

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Meet the newest members of the WIFI Leadership Council

Nicole BarrettDirector of Operations, Steve Madden

Katherine BartonWomen's Athletic Buyer, Rack Room Shoes

Tara CoresSenior Manager, Human Resources, Designer Brands

Jennifer CoxDirector of Distribution, Shoe Show

Maureen Duffy-TanSVP, Sales - Domestic Division, BBC International

Gabriela (Gaby) HafferDirector of Merchandising, RGB Brands

Mary Lisa IdolDivisional Vice President, Michael Kors

Annie KaneSenior Analyst, Corporate Strategy, New Balance

Kelli Lyons FujitaniSenior Executive Vice President, Marc Fisher Footwear

Katy McCannMen's Shoe Buyer, Nordstrom

Brittany MoellerDirector of Product Development & Merchandising, Skechers

Marisa MontellaHead of Business Development & Licensing, Caleres

Bridgett MoskalickSenior Buyer, Shoe Carnival

Amélie ProvostSenior Director, Marketing Company, ALDO Group

Zana RiosSenior Manager, Supply Planning, North America, Deckers Brands

Nadia Jamie SamulackSenior Director, Sales & Product - Ted Baker, Brooks Brothers & Hunter, ALDO Group, APS division

Jennifer SchumacherManager, Global DTC Operations, New Balance

Molly StumManager, Strategic Accounts, Birkenstock

Jennifer TarantinoSenior Director of Sales, ASICS

Carolyn ThompsonKey Account & International Sales Manager, Minnetonka Moccasin

Patricia (Trish) VoneiffSenior Account Executive, Deckers Brands

Candice WilliamsSenior Account Executive, Deckers Brands

Erin WorthingtonDesign Director, RGB Brands