
Offering Hope
Two Ten offers hope in times of disaster, hardship or crisis through emergency financial relief and a broad range of employee assistance resources and professional services including legal, financial and mental health counseling.
I'm the first college grad in my family. I couldn't have done it without my Dad's job in footwear and help from Two Ten.
The hurricane hit three days ago. We still have no power and we've had a hard time getting groceries, gas and baby formula.
My daughter needs emergency surgery. It has to be done but insurance won't cover it all. We don't know what to do.
My car was stolen the day I was moving. Not only was it fully paid off already but all my kids' clothes and toys were in the back seat.
When my fiancée died suddenly I was in shock. Losing his income was another shock. I had to take out a loan just to pay funeral expenses.
in disaster and hardship relief
awarded in just the last five years
in college scholarships
awarded since 1969
applications processed quickly
funding delivered via echecks
“You let me grieve in peace and gave me tools and resources to help me get back on my feet again after losing my daughter.”
“We were forced to close our family shoe store and we're struggling. It's a hard thing to ask for help but Two Ten understands.”
“I found myself in a really bad situation. It could have been so much worse but luckily Two Ten was there to help me out.”
“I was under so much stress when I lost my job. I didn't know how I was going to pay the mortgage. Two Ten helped us stay in our home.”
“My coworkers told me about Two Ten years ago but I never needed any help, not until Hurricane Fiona. I am truly grateful.”
Two Ten offers hope in times of disaster, hardship or crisis through emergency financial relief and a broad range of employee assistance resources and professional services including legal, financial and mental health counseling.
Two Ten provides opportunity to rise through educational grants for footwear employees interested in upskilling and professional development as well as college scholarships for employees and their dependents.
Two Ten builds community and offers ways to connect with colleagues across the industry, join networking and affinity groups, serve on industry councils and advisory boards, and find common purpose in volunteering.
Emergency relief for footwear families impacted by natural disasters or facing hardship due to special circumstances.
Legal, financial and mental health counseling as well as other tools and resources to enhance your wellbeing, at work and at home.
Upskilling and professional development grants for employees and college scholarships for employees and their dependents.
It's the hottest ticket in town during June FFANY. The Two Ten Gala brings together more footwear industry leaders than any other single event. And attendance is by invitation only—so make sure you're on the guest list on June 3, 2025. Act now to renew your support.
Event June 4, 2025 12:00–4:00 PM ET
Join us at Two Ten's annual conference for human resources professionals in footwear. The 2025 HR Summit is virtual and all sessions are free to attend but registration is required.
Register NowNews March 31, 2025
Members of the WIFI Advisory Board and Leadership Council convened in Charlotte, N.C. earlier this month for the inaugural WIFI Leadership Summit, hosted by Rack Room Shoes. Participants spent the day discussing the future of the WIFI community at large and defining WIFI’s role in building a more inclusive and empowering future for the next generation of women in the footwear industry.
Read MoreNews March 9, 2025
Two Ten is delighted to announce that the seven founding members of the Women in the Footwear Industry (WIFI) Advisory Board will receive the WIFI Impact Award at Two Ten's Annual Gala on June 3, 2025.
Read MoreNews February 13, 2025
Two Ten Footwear Foundation today announced that David Kahan, President, Birkenstock Americas, will be the 2025 recipient of the A.A. Bloom Memorial Award, which recognizes extraordinary service to advance the Foundation's mission of lifting lives in footwear.
Read More