Lifting lives in footwear

What We DoHow We Help

"I'm the first college grad in my family. I couldn't have done it without my Dad's job in footwear and help from Two Ten."

"The hurricane hit three days ago. We still have no power and we've had a hard time getting groceries, gas and baby formula."

"My daughter needs emergency surgery. It has to be done but insurance won't cover it all. We don't know what to do."

"My car was stolen the day I was moving. Not only was it fully paid off already but all my kids' clothes and toys were in the back seat."

"When my fiancée died suddenly I was in shock. Losing his income was another shock. I had to take out a loan just to pay funeral expenses."

$16M

in disaster and hardship relief

awarded in just the last five years

$27.9M

in college scholarships

awarded since 1969

1-2 days

applications processed quickly

funding delivered via echecks

Our Impact

“You let me grieve in peace and gave me tools and resources to help me get back on my feet again after losing my daughter.”

—Footwear retail associate, California

“We were forced to close our family shoe store and we're struggling. It's a hard thing to ask for help but Two Ten understands.”

—Third-generation shoe store owner, Missouri

“I found myself in a really bad situation. It could have been so much worse but luckily Two Ten was there to help me out.”

—Footwear store manager, Kentucky

“I was under so much stress when I lost my job. I didn't know how I was going to pay the mortgage. Two Ten helped us stay in our home.”

—Footwear manufacturing employee, Massachusetts

“My coworkers told me about Two Ten years ago but I never needed any help, not until Hurricane Fiona. I am truly grateful.”

—Footwear manufacturing employee, Manati, Puerto Rico

Offering Hope

Two Ten offers hope in times of disaster, hardship or crisis through emergency financial relief and a broad range of employee assistance resources and professional services including legal, financial and mental health counseling.

Providing Opportunity

Two Ten provides opportunity to rise through educational grants for footwear employees interested in upskilling and professional development as well as college scholarships for employees and their dependents.

Building Community

Two Ten builds community and offers ways to connect with colleagues across the industry, join networking and affinity groups, serve on industry councils and advisory boards, and find common purpose in volunteering.

How We Help

Program Areas

Emergency Financial Relief

Emergency relief for footwear families impacted by natural disasters or facing hardship due to special circumstances.

Counseling & Employee Assistance

Legal, financial and mental health counseling as well as other tools and resources to enhance your wellbeing, at work and at home.

Educational Funding

Upskilling and professional development grants for employees and college scholarships for employees and their dependents.

See All Programs

Reserve Your Tickets for 2024

Two Ten Annual Gala

It's the hottest ticket in town during June FFANY. The Two Ten Gala brings together more footwear industry leaders than any other single event. And attendance is by invitation only—so make sure you're on the guest list for 2024 by acting now to renew your support.

Get on the Guest List

News & Events

Chow and Rosenfeld Join Two Ten Board of Directors

NewsDecember 15, 2023

Two Ten Footwear Foundation is excited to welcome two industry leaders to the Two Ten Board of Directors this month: Ed Rosenfeld, Chairman and CEO, Steve Madden, and Jennet Chow, Founder and Co-CEO of Evolution Design Lab and Jellypop Shoes.

Read more

A Packed House for Two Ten’s 2023 Gala

NewsJune 8, 2023

The footwear community came together to celebrate at the 2023 Two Ten Gala on June 6. The mission of the Two Ten Footwear Foundation was front and center as the evening’s program focused on the Foundation’s impact lifting lives in footwear.

Read more

Two Ten Through The Decades

Our History