Lifting lives in footwear

Our Impact

Happy Two Ten Day! Join us for a celebration of the people and stories that bring us together. Learn More

Your Story Matters If Two Ten has played a role in your journey, we would love to hear about it. Share Your Story

Two Ten Through the Decades Read the story behind our name, impact, and the values that have guided our work since 1939. Learn More

$15M

in disaster and hardship relief

awarded in just the last five years

$30M

in college scholarships

awarded since 1969

1-2 days

applications processed quickly

funding delivered via echecks

Our Impact

“You let me grieve in peace and gave me tools and resources to help me get back on my feet again after losing my daughter.”

—Footwear retail associate, California

“We were forced to close our family shoe store and we're struggling. It's a hard thing to ask for help but Two Ten understands.”

—Third-generation shoe store owner, Missouri

“I found myself in a really bad situation. It could have been so much worse but luckily Two Ten was there to help me out.”

—Footwear store manager, Kentucky

“I was under so much stress when I lost my job. I didn't know how I was going to pay the mortgage. Two Ten helped us stay in our home.”

—Footwear manufacturing employee, Massachusetts

“My coworkers told me about Two Ten years ago but I never needed any help, not until Hurricane Fiona. I am truly grateful.”

—Footwear manufacturing employee, Manati, Puerto Rico

Offering Hope

Two Ten offers hope in times of disaster or hardship through emergency financial relief and a broad range of employee assistance resources and services including legal, financial and mental health counseling.

Providing Opportunity

Two Ten provides opportunity to rise through educational grants for footwear employees seeking upskilling and professional development as well as college scholarships for employees and their dependents.

Building Community

Two Ten builds community and offers ways to connect with colleagues across the industry, join networking and affinity groups, serve on industry councils and advisory boards, and find common purpose in volunteering.

How We Help

Program Areas

Emergency Financial Relief

Emergency relief for footwear families impacted by natural disasters or facing hardship due to special circumstances.

Counseling & Employee Assistance

Legal, financial and mental health counseling as well as other tools and resources to enhance your wellbeing, at work and at home.

Educational Funding

Upskilling and professional development grants for employees and college scholarships for employees and their dependents.

See All Programs

Save the Date!

Two Ten Annual Gala

It's the hottest ticket in town during June FFANY. The Two Ten Gala brings together more footwear industry leaders than any other single event. And attendance is by invitation only—so make sure you're on the guest list for June 2, 2026. Act now to renew your support.

Get on the Guest List

News & Events

Two Ten Footwear Foundation Names New Board Chair and Vice Chair

News January 6, 2026

The Two Ten Footwear Foundation (Two Ten) today announced the naming of its new Board Chair and Vice Chair, both of whom were confirmed at the Two Ten Board of Directors meeting last month. Jonathan Frankel, President of ALDO Product Services at the ALDO Group, succeeds Joe Preston, President & CEO of New Balance, who has served as Board Chair since 2024, and Ed Rosenfeld, Chairman & CEO at Steve Madden, now serves as Board Vice Chair.

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New Endowed Scholarship to Honor Two Ten Board Chair

News December 18, 2025

Earlier this month, the Two Ten Footwear Foundation announced the launch of a new named scholarship that will recognize a special group of industry leaders: those who have chaired Two Ten’s Board of Directors. The Two Ten Chair Emeritus Scholarship was created to honor the enduring impact of the Foundation's Board Chairs, whose vision and leadership advance the organization’s mission, during the years of their board service and well beyond.

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Two Ten Through The Decades

Our History