WIFI Celebrates One Year of She Steps Up
September 16, 2026
Celebrating 12 women whose leadership, creativity, and impact are making a difference across the footwear industry and helping lift others along the way.
Community Stories
Meet some of the footwear community's most interesting people, including Two Ten scholars and grant recipients, volunteers and supporters.
When Everything Changes Overnight: Jennifer’s Story
September 16, 2026
Sometimes, a freak accident when you least expect it can turn stability into chaos in a matter of minutes. When her home's electrical panel suddenly burst into flames this past spring, Jennifer Lemmer never could have imagined the lasting impact it would have on her family.
Five Questions with Sarah Bloch
August 31, 2026
Sarah Bloch, Senior Vice President, Footwear and Accessories, Circana, has built her career on the data side of the footwear industry. She sat down with Two Ten to discuss mentorship, her journey with WIFI, and to share advice for women entering the industry.
She Steps Up: Keshia Grinnell
August 28, 2026
She Steps Up is a monthly recognition series that shines a light on women in the footwear industry. The theme for this month’s spotlight is “Equity Advocates: Women Advancing Fairness, Access, or Representation in their Workplaces or Communities.” This month, we are recognizing Keshia Grinnell, DEI Manager at Rack Room Shoes.