Two Ten reflects our roots, our values, and our long-standing commitment to community. Since our early beginnings in the leather district of Boston, our history has been shaped by people who believe in lifting one another up — and turning shared challenges into collective strength.
Celebrate Two Ten Day!
February 10 marks Two Ten Day, a moment to honor our name, our history, and most importantly, the community that makes Two Ten what it is. Our mission has always been about showing up for one another, and this week, we are celebrating the stories, impact, and people behind our work-- and we invite you to be a part of it.
Whether Two Ten provided you with a relief grant, a lasting memory, or a lifelong connection, we want you to share your experience. You can tag us on LinkedIn or submit your story below.
Your story can inspire others, and we'll be highlighting them from the community all week long.
More About Two Ten
From hardship and disaster relief grants to mental health counseling, our programs and resources are designed to provide financial and emotional support for everyone in the footwear community.
Networking and Community
Meet colleagues from across the industry in our community groups, which foster networking, shared learning, and career advancement.
Education and Professional Development
Two Ten empowers industry professionals through higher education scholarships and training grants. Learn more about our programs that support your career growth.
Every Two Ten story exists because of a community that believes in lifting one another up. From emergency grants to professional development, your support helps ensure we can continue showing up when it matters most.
“My entire house burned down. So did all of my neighbors’ houses. I cannot afford this type of situation. I don't know what to do right now. I lost everything.”
“Bills have fallen behind now that I’m a one-parent household and have a second child ... I’m in a financial crisis right now. I have maxed my credit card out trying to keep up with my bills and trying to take care of my kids ... I’m mentally exhausted and drained trying to stay afloat.”
"My husband suffered a heart attack and was unable to work for 5 weeks leaving us dependent upon my income. This caused significant strain and as a result we were unable to pay our mortgage for last month.”
“Having the financial barriers off your shoulders and knowing that you have a scholarship that will support you makes it easier. It drives you to want to want to do better and make those good grades.”
“Having access to these courses and classes has helped open my eyes to the things that I could be working on to close some gaps. With my recent promotion, I'm now able to put into practice some of the skills and learnings that I have received.”
Community Stories
Paying It Forward: How Betsey Johnson President Kathleen Cavicchia Came Full Circle with Two Ten
Community Story July 3, 2025
Kathleen Cavicchia currently serves as the President of the Betsey Johnson brand at Steve Madden. She sat down with Two Ten to discuss her journey in the industry and the recent full-circle moment she experienced with the foundation.
Read MoreHurricane Helene: Remembering Two Ten’s Impact One Year Later
Community Story December 15, 2025
When Hurricane Helene devastated Asheville in fall 2024, forcing the longtime family-owned Tops for Shoes to close for 18 days, more than 40 employees were left without income amid widespread damage and shortages. Two Ten Footwear Foundation stepped in quickly, providing emergency disaster relief that helped employees stay afloat during the crisis and left a lasting impact on the Tops for Shoes team.
Read MoreScholar Highlight: Jordan Dinowitz Carries On a Family Footwear Legacy
Community Story November 24, 2025
Jordan is in his third year of the Fashion Institute of Technology, studying footwear design. He recently shared his story with Two Ten.
Read MoreTwo Ten Day is about connection—and staying connected is simple.
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