WIFI Cocktail Hour at The Atlanta Shoe Market
Event Sunday, February 16, 2025 6:00-7:00 PM
Cocktails, conversation and networking with show attendees and members of Two Ten's Women in the Footwear Industry (WIFI) community.
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WIFI has never been more relevant!
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Founded more than a decade ago by industry leaders Diane Sullivan and Carol Baiocchi, the Two Ten Women in the Footwear Industry (WIFI) community provides an important forum for women to connect, learn, share information, elevate themselves, and support each other while growing their professional networks.
WIFI Grants
Funding for Upskilling & Professional Development
Did you know Two Ten offers educational grants specifically for women in the footwear industry? Apply for a WIFI Grant to level up your skills, earn a professional certification, or learn something new to accelerate your career.
News & Events
WIFI Webcast: The Art of Delegating
Event Wednesday, October 16, 2024, 4:00-5:00 PM Eastern Time
A panel discussion with industry leaders exploring how effective delegation can empower teams.
View RecordingLooking for WIFI on LinkedIn?
News August 10, 2024
Two Ten's WIFI community has a new home on LinkedIn! Join our new public group to connect with this powerful network of women in footwear who support each other and share information and opportunities.
Read MoreWatch More of the WIFI Virtual Series
October 16, 2024 webcast panel discussion featuring Julie Barr of Rack Room Shoes, Sandra Colon of Birkenstock USA, Debbie Donohue of Steve Madden, and Amanda Kirchoff of Wolverine Worldwide.
August 21, 2024 webcast panel discussion featuring Anna Celetti of ALDO North America, Janice Tennant of Merrell, and Paula Reid of Reid & Company.
A working session on networking principles and tactics. Moderator Ashley Dyson of ASICS America Corporation guides panelists Mandy Schmitt of Caleres and Two Ten Scholar Keaira Williams as they assess their current networks, identify new opportunities, and craft personalized networking action plans.
March 19, 2024 panel discussion featuring Eli Del Carmen of Caleres, Elaine Eaton of Crocs, and Jennifer Hutchison of BBC International. These execs recount their own networking successes (as well as some epic fails) to help early-to-mid-career women learn about finding allies and sponsors.
April 12, 2023 panel discussion featuring Susan Itzkowitz of Mark Fisher Footwear, Sara Irvani of Okabashi Brands, Jennifer Maks of ALDO North America, Jori Miller Sherer of Minnetonka Moccasin, and Ashley Dyson of ASICS America Corporation.
February 16, 2023 webcast panel discussion featuring Tacey Powers of Nordstrom, Leslie Riggs of SKECHERS, and Sarah Bloch of Circana.
A virtual discussion about the past, present and future of the WIFI community with WIFI founders Diane Sullivan and Carol Baiocchi and members of the newly launched WIFI Advisory Board including Stephanie Berg, Sarah Bloch, Eli Del Carmen, Kathy Forstadt, Christina Gigante, and Jori Miller Sherer.
Meet the current members of the WIFI Advisory Board
Stephanie BergSenior Director of Sales, Strategic Accounts, Birkenstock USA
Stephanie Berg joined Birkenstock in 2010 as a Territory Manager and was promoted to Director of Sales in 2013. In her current role with the brand, she is responsible for the direct management and oversight of Strategic Accounts.
Sarah BlochSenior Vice President, Footwear and Accessories, Circana
Sarah Bloch is Senior Vice President, Footwear and Accessories at Circana (formerly IRI and The NPD Group) and is responsible for managing all commercial functions for the practice
Eli Del CarmenVice President, Sales, Caleres
Eli (“Ellie”) Del Carmen began her career with May Department Stores as an assistant buyer in 2003. She joined Caleres in 2010 and helped lead the Naturalizer team to become one of the top 20 brands in the industry.
Kathy ForstadtSenior Director of Merchandising, Zappos.com
Kathy Forstadt is Senior Director of Merchandising for Zappos.com, the experiential e-commerce and customer service company. She oversees the Men’s and Women’s Footwear division, with a focus on inventory optimization and vendor relationship management.
Christina GiganteVice President of Sales, Skechers
Christina Gigante is currently VP of Sales on the Domestic Wholesale team at Skechers USA Inc. She grew up in the footwear industry and has been surrounded by the Skechers family since she was eight years old.
Jori Miller ShererPresident, Minnetonka Moccasin
As President at Minnetonka, Jori oversees wholesale and direct-to-consumer ecommerce sales, marketing and product development.
