Founded more than a decade ago by industry leaders Diane Sullivan and Carol Baiocchi, the Two Ten Women in the Footwear Industry (WIFI) community provides an important forum for women to connect, learn, share information, elevate themselves, and support each other while growing their professional networks.
Did you know Two Ten offers educational grants specifically for women in the footwear industry? Apply for a WIFI Grant to level up your skills, earn a professional certification, or learn something new to accelerate your career.
Event Wednesday, August 21, 2024, 4:00-5:00 PM Eastern Time
Join us online for a discussion about fostering professional development through coaching. How can leaders and team members at all levels can work together to create a successful coaching culture? What can ensure the entire team feels empowered, embraces the process, and is invested in their team’s collective success?
REGISTER NOW ▶Event Wednesday, October 16, 2024, 4:00-5:00 PM Eastern Time
Join us online for a panel discussion with emerging and seasoned industry leaders sharing stories of effective delegation and team empowerment. How did they transition tasks successfully, providing just enough guidance to allow their teams to develop their potential without worrying about losing control or compromising results?
REGISTER NOW ▶A working session on networking principles and tactics. Moderator Ashley Dyson of ASICS America Corporation guides panelists Mandy Schmitt of Caleres and Two Ten Scholar Keaira Williams as they assess their current networks, identify new opportunities, and craft personalized networking action plans.
March 19, 2024 panel discussion featuring Eli Del Carmen of Caleres, Elaine Eaton of Crocs, and Jennifer Hutchison of BBC International. These execs recount their own networking successes (as well as some epic fails) to help early-to-mid-career women learn about finding allies and sponsors.
April 12, 2023 panel discussion featuring Susan Itzkowitz of Mark Fisher Footwear, Sara Irvani of Okabashi Brands, Jennifer Maks of ALDO North America, Jori Miller Sherer of Minnetonka Moccasin, and Ashley Dyson of ASICS America Corporation.
A virtual discussion about the past, present and future of the WIFI community with WIFI founders Diane Sullivan and Carol Baiocchi and members of the newly launched WIFI Advisory Board including Stephanie Berg, Sarah Bloch, Eli Del Carmen, Kathy Forstadt, Christina Gigante, and Jori Miller Sherer.
February 16, 2023 webcast panel discussion featuring Tacey Powers of Nordstrom, Leslie Riggs of SKECHERS, and Sarah Bloch of Circana.
Stephanie Berg joined Birkenstock in 2010 as a Territory Manager and was promoted to Director of Sales in 2013. In her current role with the brand, she is responsible for the direct management and oversight of Strategic Accounts.
Sarah Bloch is Senior Vice President, Footwear and Accessories at Circana (formerly IRI and The NPD Group) and is responsible for managing all commercial functions for the practice
Eli (“Ellie”) Del Carmen began her career with May Department Stores as an assistant buyer in 2003. She joined Caleres in 2010 and helped lead the Naturalizer team to become one of the top 20 brands in the industry.
Kathy Forstadt is Senior Director of Merchandising for Zappos.com, the experiential e-commerce and customer service company. She oversees the Men’s and Women’s Footwear division, with a focus on inventory optimization and vendor relationship management.
Christina Gigante is currently VP of Sales on the Domestic Wholesale team at Skechers USA Inc. She grew up in the footwear industry and has been surrounded by the Skechers family since she was eight years old.
As President at Minnetonka, Jori oversees wholesale and direct-to-consumer ecommerce sales, marketing and product development.
Melissa Worth is the SVP Americas at New Balance Athletics, a top global manufacturer of athletic footwear, apparel and accessories. She leads the Americas business for New Balance and is responsible for retail, wholesale, e-commerce, marketing, and operations for the region with dotted functions including merchandising and finance.
