WIFI Community

WIFI has never been more relevant than it is today!

Founded more than a decade ago by industry leaders Diane Sullivan and Carol Baiocchi, the Two Ten Women in the Footwear Industry (WIFI) community provides an important forum for women to connect, learn, share information, elevate themselves, and support each other while growing their professional networks.


WIFI Grants

Funding for Upskilling & Professional Development

Did you know Two Ten offers educational grants specifically for women in the footwear industry? Apply for a WIFI Grant to level up your skills, earn a professional certification, or learn something new to accelerate your career.

Learn More

Upcoming Events

WIFI Webcast: Creating a Coaching Culture

Event Wednesday, August 21, 2024, 4:00-5:00 PM Eastern Time

Join us online for a discussion about fostering professional development through coaching. How can leaders and team members at all levels can work together to create a successful coaching culture? What can ensure the entire team feels empowered, embraces the process, and is invested in their team’s collective success?


WIFI Webcast: The Art of Delegating

Event Wednesday, October 16, 2024, 4:00-5:00 PM Eastern Time

Join us online for a panel discussion with emerging and seasoned industry leaders sharing stories of effective delegation and team empowerment. How did they transition tasks successfully, providing just enough guidance to allow their teams to develop their potential without worrying about losing control or compromising results?


WIFI Cocktail Hour at The Atlanta Shoe Market

Event Sunday, August 11, 2024 6:00 - 7:00 PM (Eastern Time)

Meet us at 6pm in the Retailers Lounge at The Atlanta Shoe Market on Sunday, August 11, 2024 for cocktails, conversation and speed networking with Two Ten's Women in the Footwear Industry (WIFI) community! Drinks and hors d'oeuvres are on us.


Watch More of the WIFI Virtual Series

A working session on networking principles and tactics. Moderator Ashley Dyson of ASICS America Corporation guides panelists Mandy Schmitt of Caleres and Two Ten Scholar Keaira Williams as they assess their current networks, identify new opportunities, and craft personalized networking action plans.


March 19, 2024 panel discussion featuring Eli Del Carmen of Caleres, Elaine Eaton of Crocs, and Jennifer Hutchison of BBC International. These execs recount their own networking successes (as well as some epic fails) to help early-to-mid-career women learn about finding allies and sponsors.


April 12, 2023 panel discussion featuring Susan Itzkowitz of Mark Fisher Footwear, Sara Irvani of Okabashi Brands, Jennifer Maks of ALDO North America, Jori Miller Sherer of Minnetonka Moccasin, and Ashley Dyson of ASICS America Corporation.


A virtual discussion about the past, present and future of the WIFI community with WIFI founders Diane Sullivan and Carol Baiocchi and members of the newly launched WIFI Advisory Board including Stephanie Berg, Sarah Bloch, Eli Del Carmen, Kathy Forstadt, Christina Gigante, and Jori Miller Sherer.


February 16, 2023 webcast panel discussion featuring Tacey Powers of Nordstrom, Leslie Riggs of SKECHERS, and Sarah Bloch of Circana.


Meet the current members of the WIFI Advisory Board

Stephanie BergSenior Director of Sales, Strategic Accounts, Birkenstock USA

Stephanie Berg joined Birkenstock in 2010 as a Territory Manager and was promoted to Director of Sales in 2013. In her current role with the brand, she is responsible for the direct management and oversight of Strategic Accounts.

Read more

Sarah BlochSenior Vice President, Footwear and Accessories, Circana

Sarah Bloch is Senior Vice President, Footwear and Accessories at Circana (formerly IRI and The NPD Group) and is responsible for managing all commercial functions for the practice

Read more

Eli Del CarmenVice President, Sales, Caleres

Eli (“Ellie”) Del Carmen began her career with May Department Stores as an assistant buyer in 2003. She joined Caleres in 2010 and helped lead the Naturalizer team to become one of the top 20 brands in the industry.

Read more

Kathy ForstadtSenior Director of Merchandising, Zappos.com

Kathy Forstadt is Senior Director of Merchandising for Zappos.com, the experiential e-commerce and customer service company. She oversees the Men’s and Women’s Footwear division, with a focus on inventory optimization and vendor relationship management.

Read more

Christina GiganteVice President of Sales, Skechers

Christina Gigante is currently VP of Sales on the Domestic Wholesale team at Skechers USA Inc. She grew up in the footwear industry and has been surrounded by the Skechers family since she was eight years old.

Read more

Jori Miller ShererPresident, Minnetonka Moccasin

As President at Minnetonka, Jori oversees wholesale and direct-to-consumer ecommerce sales, marketing and product development. 

Read more

Melissa WorthSVP Americas, New Balance Athletics

Read more