She Steps Up: Jocelyn Cruz
Thursday, October 29, 2026
She Steps Up is a monthly recognition series that shines a light on women in the footwear industry. The theme for this month’s spotlight is “Emerging Leaders: Early-career professionals making meaningful contributions." |
Jocelyn Cruz
Title: Senior Product Manager
Company: Skechers
Tenure in Industry: 3-5 years
Why Jocelyn is an emerging leader?
After launching her fashion career in retail sales, Jocelyn Cruz transitioned to the product side of the industry, where she now serves as Senior Product Manager for the BOBS division at Skechers. According to her direct manager, Brittany Moeller, Senior Director of Product Development and Merchandising for BOBS, Jocelyn’s strong work ethic, deep product knowledge, and attention to detail distinguish her as a rising leader, particularly during her first full year managing a team in 2025.
“Jocelyn continues to perform above our expectations and demonstrates a high level of professionalism and work ethic,” Brittany said. “Her positive attitude and attention to detail are truly unmatched.”
Brittany also highlighted Jocelyn’s proactive leadership during a period of team turnover. Jocelyn took the initiative to recruit, onboard, and train two new team members, helping ensure a smooth transition and continuity for the team. Beyond her day-to-day responsibilities, she regularly steps up to take on new challenges, confidently presents during leadership meetings, and contributes wherever she is needed.
As Brittany explained, “Jocelyn has demonstrated the high potential and emerging leadership qualities that make her an outstanding candidate for this recognition.”
Nominate a Colleague or Friend
Our next spotlight theme is, “Agents of Change: Women delivering advocacy, bold leadership, or mentorship.” If someone comes to mind, please consider nominating them, or yourself, using the form below.
The deadline to submit is November 15.
About She Steps UpShe Steps Up is a monthly recognition series from Two Ten’s WIFI Community that shines a light on women in the footwear industry whose leadership, creativity, and impact are shaping our industry in meaningful ways. Whether they are driving innovation, mentoring others, making bold moves, or doing the often unseen work that keeps teams strong, these are the stories worth celebrating. Each month, the series features individuals from across the industry who exemplify leadership, collaboration, and community. Nominations are welcome across all roles, experience levels, and sectors of the footwear industry, including design, HR, production, marketing, retail, administration (such as finance, accounting, and legal), and beyond. While the series centers on uplifting women, we also welcome nominations for individuals of all gender identities whose work reflects these values. |