WIFI Community Steps Up to Support Shoes for a Cure

Monday, October 27, 2025

Members of Two Ten's Women in the Footwear Industry (WIFI) community came together last week to volunteer at the annual Shoes for a Cure sale in New York City. The event, presented by the Fashion Footwear Charitable Foundation (FFCF), raises funds to advance breast cancer research. 

The sale took place at Chelsea Market between October 22-26. WIFI volunteers helped out on Friday, assisting in checkout and customer service roles.  

Two Ten is a proud partner in FFCF's mission to transform the shoe industry's donations of footwear into dollars that fund groundbreaking breast cancer research. Shoes for a Cure has raised $65 million over the past 31 years for this important cause. All donations are tax-deductible and benefit Breast Cancer Research. Learn more: https://www.ffcf-ny.org/