Tanya Gordon

Tanya Gordon is the Senior Vice President and General Merchandise Manager at Shoe Carnival, Inc., a leading family footwear retailer. In her leadership role, she oversees the strategic direction and execution of women’s and children’s non-athletic footwear assortments across Shoe Carnival, Shoe Station, and Rogan’s Shoes. With over a decade at Shoe Carnival, Tanya has transformed the areas she leads into industry best-in-class operations. Her visionary leadership and strategic thinking have played a crucial role in her success.
Tanya began her career at Shoe Carnival as Vice President and Divisional Merchandise Manager for women’s shoes and accessories. Two years later, she took on the children’s non-athletic footwear business, leveraging her success in women’s footwear and implementing strategies that would drive growth in the children’s category. Her continued success led to her promotion to General Merchandise Manager for women’s and children’s non-athletic footwear and accessories. A year later, Tanya was promoted to Senior Vice President and General Merchandise Manager, expanding her leadership to encompass both women’s and children’s non-athletic footwear and accessories.
With over 30 years in retail, Tanya’s passion, drive, and commitment to the business have been key to her success. She has extensive experience across footwear, apparel, accessories, and beauty. Tanya believes that building strong relationships, both internally and externally, and fostering great teams are essential to creating a winning formula.