Jennet Chow

Founder & Co-CEO, Evolution Design Lab and Jellypop Shoes

Jennet Chow is a second generation Taiwanese-American born in Southern California. She was named to the Inc. 2021 Female Founders 100 for her innovative work at Evolution Design Lab (EDL). As a child, Jennet spent her weekends at swap meets, starting at 5AM to set up and sell shoes as her family’s side business. Over time, with the right partners, her family eventually became a footwear enterprise selling shoes in every major department store in the US under the company Prima Royale Enterprises. Learning from her parents’ work ethic, she started working in high school at multiple jobs, including within the fashion industry to gain experience. Her summers were spent working for her parents designing shoes and when she turned 18, she decided to further her studies while working. She earned an AA in Apparel Manufacturing Management at FIDM where she merged her passion for design, marketing and business. While at FIDM, the 21-year-old Jennet joined Prima Royale Enterprises, where she grew the design and marketing department from one person (herself) to a team of ten.

In 2009, Jennet founded Evolution Design Lab, now located in Old Town Pasadena, and started a brand of her own, Jellypop. From the start, it was a goal to utilize more efficient software to help the whole supply chain and development process. EDL today is a multimillion-dollar tech-focused company that manages the entire supply chain of shoe manufacturing, from design all the way to production, using their novel software StyleManager and Segovia which is built in house. Today their software helps other companies like Revolve Clothing and Payless Shoe Source and a list of others that can not be disclosed yet. At EDL they manage the software business side, branded, and private label. EDL only works with safe and ethical factories and is known as a design house that manufactures and distributes affordable women, kids, and toddler shoes throughout the US and Canada. They create footwear for big box retailers (including JCPenney, Famous Footwear, Shoe Carnival, Nordstrom Rack, Kohls), focusing on creating comfortable, stylish, and affordable vegan shoes for women and girls of all ages.

Because of her humble beginnings, Jennet is passionate about education and empowering women and youth. She acts on her passion through mentoring others, working to increase diversity in different industries, championing the AAPI community, and giving back to the community. She was one of the founding members of Two Ten’s Women In the Footwear Industry (WIFI) and Chair of the LA Chapter. Jennet currently serves as the Vice Chair on the board of the Asian Business Association and is on the Board of Trustees at the Flintridge Preparatory School. She is also a member of YPO Golden West. This past year she was invited to speak to the Fed Chair Jerome Powell to speak about inflation rates, issues with supply chain and small business. She has also chaired the Women’s Symposium for the Asian Business Association and appeared as a featured speaker at industry events such as Women Who Rock.

Jennet has a degree in psychology from UCLA and continues her education through the Stanford Executive Program and other institutions. She has three children and two dogs, a goldendoodle and sheepadoodle, that help keep the whole family sane during stressful times. In her free time, she loves to travel, try new foods, meet people, volunteer, listen to podcasts, draw and paint, and learn new things.