Lifting lives in footwear

What We Do How We Help

"I'm the first college grad in my family. I couldn't have done it without my Dad's job in footwear and help from Two Ten."

"The hurricane hit three days ago. We still have no power and we've had a hard time getting groceries, gas and baby formula."

"My daughter needs emergency surgery. It has to be done but insurance won't cover it all. We don't know what to do."

"My car was stolen the day I was moving. Not only was it fully paid off already but all my kids' clothes and toys were in the back seat."

"When my fiancée died suddenly I was in shock. Losing his income was another shock. I had to take out a loan just to pay funeral expenses."

$16M

in disaster and hardship relief

awarded in just the last five years

$27.9M

in college scholarships

awarded since 1969

1-2 days

applications processed quickly

funding delivered via echecks

“You let me grieve in peace and gave me tools and resources to help me get back on my feet again after losing my daughter.”
—Footwear retail associate, California

“We were forced to close our family shoe store and we're struggling. It's a hard thing to ask for help but Two Ten understands.”
—Third-generation shoe store owner, Missouri

“I found myself in a really bad situation. It could have been so much worse but luckily Two Ten was there to help me out.”
—Footwear store manager, Kentucky

“I was under so much stress when I lost my job. I didn't know how I was going to pay the mortgage. Two Ten helped us stay in our home.”
—Footwear manufacturing employee, Massachusetts

“My coworkers told me about Two Ten years ago but I never needed any help, not until Hurricane Fiona. I am truly grateful.”
—Footwear manufacturing employee, Manati, Puerto Rico

Offering Hope

Two Ten offers hope in times of disaster, hardship or crisis through emergency financial relief and a broad range of employee assistance resources and professional services including legal, financial and mental health counseling.

Providing Opportunity

Two Ten provides opportunity to rise through educational grants for footwear employees interested in upskilling and professional development as well as college scholarships for employees and their dependents.

Building Community

Two Ten builds community and offers ways to connect with colleagues across the industry, join networking and affinity groups, serve on industry councils and advisory boards, and find common purpose in volunteering.

Program Areas

Emergency Financial Relief

Emergency relief for footwear families impacted by natural disasters or facing hardship due to special circumstances.

Counseling & Employee Assistance

Legal, financial and mental health counseling as well as other tools and resources to enhance your wellbeing, at work and at home.

Educational Funding

Upskilling and professional development grants for employees and college scholarships for employees and their dependents.

See All Programs

Reserve Your Tickets for 2025

Two Ten Annual Gala

It's the hottest ticket in town during June FFANY. The Two Ten Gala brings together more footwear industry leaders than any other single event. And attendance is by invitation only—so make sure you're on the guest list on June 3, 2025. Act now to renew your support.

Get on the Guest List

News & Events

WIFI Webcast: The Art of Delegating

Event Wednesday, October 16, 2024, 4:00-5:00 PM Eastern Time

Join us online for a panel discussion with industry leaders sharing stories of effective delegation and team empowerment. How did they transition tasks successfully, providing just enough guidance to allow their teams to develop their potential without worrying about losing control or compromising results?

REGISTER NOW ▶

Looking for WIFI on LinkedIn?

NewsAugust 9, 2024

Two Ten's WIFI community has a new home on LinkedIn! Join our new public group to connect with this powerful network of women in footwear who support each other and share information and opportunities.

Two Ten Mobilizes to Respond to Hurricane Beryl

NewsJuly 30, 2024

The 2024 Atlantic hurricane season got off to a fierce start with Category 5 Hurricane Beryl this month. Two Ten has received more than 500 applications for emergency assistance and to date we've distributed $260,000 in disaster relief to 360 footwear families.

Two Ten Awards 150 Higher Education Scholarships

NewsJuly 26, 2024

Two Ten is pleased to announce 150 higher education scholarships have been awarded for the 2024-2025 academic year.

Two Ten Through The Decades