WHAT’S BETTER THAN one Two Ten Foundation group event? Combining it with a second.
That’s exactly what members of Two Ten’s new Women in the Footwear Industry (WIFI) chapter in Charlotte, NC, decided to do when it organized a Footwear Cares volunteering outing at the Second Harvest Foodbank of Metrolina. Erica Norton, associate director of marketing for WIFI, says the idea came about from conversations with a “fantastic pair of women”—Brittany Moeller of Rack Room Shoes and Cindy Brown of Keds—who wanted a way to engage and connect with their female colleagues. “Both women were inspired to create a chapter in the Charlotte area after attending other WIFI events and seeing how it brought industry women together,” Norton says. “The combination event allowed for women in the area to connect with their colleagues in a way that worked for their own schedules and interests.”
A total of 20 women participated in the Footwear Cares portion of the event. Women from Rack Room Shoes/Off Broadway Shoe Warehouse, Family Dollar, Shoe Show, Keds, and Margaritaville took part, sorting through pallets of donated food items to check for properly sealed packaging and to categorize “like” items. Over the three-hour shift, the group sorted 10,670 pounds of food, which is equal to 8,891 meals. “Participants were thrilled to lend a helping hand in the community and connect with their female colleagues,” Norton says, adding that the WIFI social event that followed was attended by 35 women. “We received great feedback,” she says. “We’ll be bringing this idea to other WIFI chapters to take advantage of in the future.”