Two Ten Day

February 10 is Two Ten Day, a day to celebrate the support and services Two Ten Footwear Foundation provides to people working in U.S. footwear. It’s an opportunity for individuals and companies to get together to raise awareness—and to raise funds to help ensure Two Ten can continue to provide vital resources to footwear families in need, supporting our colleagues when they need it most.

Get involved! Plan your company’s Two Ten Day celebration! We've compiled a list of inspiring ideas from corporate partners who've thrown some great celebrations:

  • Host a sample sale in support of Two Ten

  • Pay $5 or $10 to wear jeans, slippers or your city’s sporting apparel to work for the day

  • Hold a raffle or silent auction – with items like a day off, prime parking spot, breakfast with a senior executive, gift cards, etc.

  • Encourage your team to make donations in a symbolic amounts, such as $210 in honor of Two Ten or $19.39 to celebrate the year Two Ten was born

  • Have your company offer a matching gift to inspire employee donations

  • Share the Two Ten video with staff about the importance of our work

  • Set a fundraising goal for the organization and provide updates throughout the day

  • Convert excess inventory into urgently needed funds via Two Ten's Share Your Shoes product donation program

Here are some things to remember for your celebration:

  • Make it fun!

  • Let us know if you need support

  • Encourage participants to post photos on social media and tag Two Ten

  • Remind your attendees of the importance of Two Ten and the services we provide

We hope you will celebrate with us and thank you for supporting Two Ten.

If you'd like to discuss your Two Ten Day plans, please contact development@twoten.org.