Share this page

Power to the People

Categories: Community Stories, Two Ten News

After six months without electricity,
Two Ten is helping to turn the lights back on.

Hurricane Maria was the most serious and damaging hurricane to hit Puerto Rico in history.

“We thought we were going to die,” one footwear employee told Two Ten. “My house was shaking. You could hear the firecracker sound of electrical wires snapping. One live cable hit the roof. I thought it was over.”

Six days after Maria hit, 40% of the island’s residents did not have drinking water. Only 15% of the island’s hospitals were operational. 10,000 shipping containers of food and emergency supplies were stranded in the Port of San Juan. There was no fuel and no vehicles to move emergency goods to the regions.  90% of all buildings on Puerto Rico were damaged or destroyed.

Ten days later, 55% or 1.87M people still didn’t have reliable drinking water.

And now, six months later as FEMA seems ready to reduce its footprint in Puerto Rico, the real work of rebuilding is only just beginning.

The Two Ten social services team have been extraordinary. Since Maria hit, we have received 311 calls from footwear employees in Puerto Rico, and delivered $150,422.

We have had tremendous on-the-ground support from Novus, Foot Locker, Shoe Carnival and Rocky Brands, whose caring footwear folks were our eyes and ears, helping us to understand and navigate the enormous challenges our colleagues were dealing with.  Our partners at Nordstrom offered emergency transport options, to support our efforts to get money and supplies to the island.

Our partners at Caleres, Crocs, Dansko, Deer Stags, DSW, Mark Fisher, Shoe Carnival, and Vibram provided additional funds, in total raising $150,000 for our relief efforts.

Most recently, Two Ten purchased and delivered 60 generators to families who are still living in homes partially destroyed by hurricane Maria. Both Foot Locker and Novus staff are coordinating distribution on the ground for us.

Every day of the year we hear about a natural disaster or another humanitarian crisis. These events typically have short life cycles in the media. Some heartbreaking accounts are written.  Shocking photos are shared. But behind the words and the photos… are people. Shoepeople.

That’s why Two Ten is here.

Neal Newman
President, Two Ten Footwear Foundation

Allyson Felix, Bianca Gates and Jessie Randall Talk About Creating Brands With Purpose at ‘Women Who Rock’

Monday, August 8, 2022

FN and Two Ten Foundation celebrated an all-star group of game-changing women at the “Women Who Rock” event, held in collaboration with Two Ten Footwear Foundation at The Plaza Hotel in New York City on Wednesday night. The powerful panel was moderated by FN executive editor Katie Abel, and featured Olympian-turned-entrepreneur Allyson Felix, Birdies’ CEO … Read More

Announcing Two Ten’s New “Opportunity Grant”

Wednesday, August 3, 2022

Two Ten Footwear Foundation is delighted to announce a new grant program aimed at supporting industry employees who want to pursue skills-focused training or obtain professional certifications to advance their careers. Starting this fall we’ll be conducting a pilot project offering a limited number “Two Ten Opportunity Grants” for upskilling and professional development. The first … Read More

TWO TEN FOOTWEAR FOUNDATION CONFIRMS NEW DATE FOR THE 81ST ANNUAL GALA

Wednesday, April 20, 2022

Two Ten Footwear Foundation, the national charitable foundation of the U.S. footwear industry, announced its annual signature event will be held on June 6, 2022 at Pier Sixty on the Hudson River in New York City. Following three postponements due to the COVID pandemic, the industry’s longest running event will return with a freshly reimagined … Read More

mental health awareness and services

Your Mind Matters – Mental Health Awareness Month

Tuesday, May 18, 2021

Mental health has never been more important than it is today, especially after fifteen months of pandemic-induced quarantine has left many feeling isolated, depressed and overwhelmed.  May is Mental Health Awareness Month, and Two Ten Footwear Foundation has some valuable mental health resources and tools for anyone in the footwear industry who may be struggling. … Read More

WIFI Relaunches to Record Breaking Numbers

Wednesday, April 21, 2021

Thursday, April 15th Last Thursday night, over 500 women and men from across the globe logged in to their computers to participate in Two Ten WIFI’s event – Staying Connected, a virtual conversation with industry leaders.  More than a year after putting the program on hold due to the pandemic, WIFI’s relaunch was truly one … Read More

FN Virtual Platform Interview: It Took A Pandemic

Tuesday, August 18, 2020

Last week, Footwear News hosted Virtual Summit: The Way Ahead. This exciting 2-day event featured exclusive access to showroom previews, executive smart talks, thought-provoking panels and digital bootcamps led by the leaders of the footwear industry. Attendees included top executives from brands, retailers and companies in the footwear industry. Highlights from the first day included, … Read More