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Power to the People

Categories: Client Stories, Footwear Cares, Two Ten News

After six months without electricity,
Two Ten is helping to turn the lights back on.

Hurricane Maria was the most serious and damaging hurricane to hit Puerto Rico in history.

“We thought we were going to die,” one footwear employee told Two Ten. “My house was shaking. You could hear the firecracker sound of electrical wires snapping. One live cable hit the roof. I thought it was over.”

Six days after Maria hit, 40% of the island’s residents did not have drinking water. Only 15% of the island’s hospitals were operational. 10,000 shipping containers of food and emergency supplies were stranded in the Port of San Juan. There was no fuel and no vehicles to move emergency goods to the regions.  90% of all buildings on Puerto Rico were damaged or destroyed.

Ten days later, 55% or 1.87M people still didn’t have reliable drinking water.

And now, six months later as FEMA seems ready to reduce its footprint in Puerto Rico, the real work of rebuilding is only just beginning.

The Two Ten social services team have been extraordinary. Since Maria hit, we have received 311 calls from footwear employees in Puerto Rico, and delivered $150,422.

We have had tremendous on-the-ground support from Novus, Foot Locker, Shoe Carnival and Rocky Brands, whose caring footwear folks were our eyes and ears, helping us to understand and navigate the enormous challenges our colleagues were dealing with.  Our partners at Nordstrom offered emergency transport options, to support our efforts to get money and supplies to the island.

Our partners at Caleres, Crocs, Dansko, Deer Stags, DSW, Mark Fisher, Shoe Carnival, and Vibram provided additional funds, in total raising $150,000 for our relief efforts.

Most recently, Two Ten purchased and delivered 60 generators to families who are still living in homes partially destroyed by hurricane Maria. Both Foot Locker and Novus staff are coordinating distribution on the ground for us.

Every day of the year we hear about a natural disaster or another humanitarian crisis. These events typically have short life cycles in the media. Some heartbreaking accounts are written.  Shocking photos are shared. But behind the words and the photos… are people. Shoepeople.

That’s why Two Ten is here.

Neal Newman
President, Two Ten Footwear Foundation

Preparing the next generation of footwear designers.

Thursday, January 10, 2019

The last three months have been a whirlwind for Isamu Jarman. After winning Pensole’s 21 Days of Design Challenge in 2018, he was awarded a Two Ten scholarship to attend the PNCA (Pacific Northwest College of Art) @ Pensole. A 12-week intensive class that is widely regarded as the industry’s premier design course, preparing students … Read More

ALDO Group Announced as WIFI Program Title Sponsor

Thursday, December 13, 2018

Two Ten Footwear Foundation is thrilled to announce that ALDO Group is the title sponsor of the Women in Footwear Industry (WIFI) program for the next four years. The announcement was made at the Foundation’s annual Gala celebration, held at the American Museum of Natural History in New York City. CEO David Bensadoun was joined … Read More

Two Ten Footwear Foundation Raises $3.7 Million

Monday, December 10, 2018

Led by co-chairs Sam, Libby and Jesse Edelman, the footwear industry comes together alongside dinosaurs, mammals and sea life to make 79-year fundraising history Two Ten Footwear Foundation, the national charitable foundation of the U.S. footwear industry, announced that their annual Gala exceeded nearly eight decades of the event’s fundraising history by raising $3.7 million … Read More

Timberland – 2018 Two Ten Hero

Thursday, November 29, 2018

Timberland’s 25 years of commitment to volunteerism and community service helped inspire the launch of Two Ten Footwear Cares in 2013. Continuing the long-standing tradition, Global Brand President and Two Ten Board Member Jim Pisani ensures Timberland employees uphold their mantra that business is not just about the boardroom and the bottom line, but about … Read More

Terry Bastis and Bruce Condiotty, NST – 2018 Two Ten Heroes

Thursday, November 29, 2018

For more than a decade, National Shoe Travelers (NST) has been unifying and supporting the community of footwear sales representatives across the country by providing benefits, services and education to its members. With the tireless support of Chief Membership Officer, Terry Bastis, President Bruce Condiotty, and the NST Board of Directors, the organization has increased … Read More

Susan Hudson O’Neil – 2018 Two Ten Hero

Thursday, November 29, 2018

For more than three decades, Industry icon Susan Hudson O’Neil has played a pivotal role in shaping the future of Two Ten.  Susan was the first woman Chair of the Board of Directors (2003-2005) for Two Ten, instituted the Honorary Board of Directors, and was instrumental in moving the Annual Gala from Boston to New … Read More

Linda and Gary Hauss – 2018 Two Ten Heroes

Thursday, November 29, 2018

As executive directors of the United Shoe Retailers of America, Gary and Linda Hauss have driven the USRA’s mission to connect and support independent footwear retailers, sales representatives and vendors from across the country while also deepening their connection with Two Ten.  With a passionate understanding of the value of Two Ten to all their … Read More

Geoff Green – 2018 Two Ten Hero

Thursday, November 29, 2018

A founding member of the Two Ten HR Leadership initiative, Geoff Green, VP Talent Acquisition, Foot Locker, Inc., has long understood the importance of creating an alliance between the industry’s human resources professionals across the country and the Two Ten Footwear Foundation. Geoff’s leadership has helped Two Ten build meaningful connections with industry HR leaders … Read More