Tricia Kang

Tricia is a marketing leader with nearly 20 years of experience driving branding, audience growth, and revenue strategies for nonprofit organizations. She most recently served as Vice President for Marketing at the Central Park Conservancy, where she led the organization’s marketing, design, digital, and analytics teams to advance awareness, engagement, and philanthropy in support of the Conservancy’s $100 million annual budget. Under her leadership, the Conservancy’s digital platforms earned national recognition, including a Webby Award and multiple w3 Gold Awards. Tricia previously held marketing roles at the Smithsonian Institution,The New York Times, and the Tenement Museum. She is passionate about using creativity, data, and storytelling to advance the missions of nonprofit organizations and foster meaningful connections with constituents and donors.