Two Ten Women in the Footwear Industry (WIFI)
Founded more than a decade ago, by industry leaders Diane Sullivan and Carol Baiocchi, the Two Ten Women in the Footwear Industry (WIFI) community provides an important forum for women to connect, learn, share information, elevate themselves, and support each other while growing their professional networks. WIFI has never been more relevant than it is today!
Nominate a Colleague for a WIFI Grant
Meet the current members of the WIFI Advisory Board.
2023 WIFI Virtual Series - webcast panel discussions with industry leaders - Presented by the ALDO Group
Join us online for a virtual town hall to discuss the past, present and future of the WIFI community.
Panelists will include WIFI founders Carol Baiocchi and Diane Sullivan as well as members of our new WIFI Advisory Board: Stephanie Berg, Sarah Bloch, Eli Del Carmen, Kathy Forstadt, Christina Gigante, and Jori Miller Sherer.
And you can be part of the conversation, too! Audience members will be welcomed to submit their questions for panelists during live Q&A.
PLEASE NOTE: This live webcast will take place on October 11 at 2pm Eastern Time (11am Pacific Time)
Registration will open in mid-September
Join us on April 12, 2023 at 4:00PM ET
Tacey Powers of Nordstrom, Leslie Riggs of SKECHERS and Sarah Bloch of The NPD Group explore ways women can seek out opportunities that allow them to lean into their strengths rather than approaching professional development with a deficit attitude.
Past WIFI Events
A fun, frank, and motivating discussion with HR leaders in the footwear industry.
• Lyndsey Benson – Vice President of Human Resources for Steve Madden
• Ashley Dyson – Manager of Diversity and Inclusion for ASICS America Corporation
• Amy Hunter – Vice President of Global Diversity, Equity, and Inclusion for Caleres
• Noni Boddie – Vice President, Field Human Resources- NA for Foot Locker
Panelists included Rosalind Reeves, VP of talent, diversity and organizational capabilities at Foot Locker; Michelle Marshall, head of diversity, equity, and inclusion at Puma; Tracey McLeod, CEO / founder of TIEM; and April Dinwoodie, independent consultant. The conversation was moderated by Susan Im, senior director of HR partnerships at Caleres.
Over 500 women and men from across the globe logged in to their computers to participate in Two Ten WIFI’s event – Staying Connected, a virtual conversation with industry leaders.
WIFI Relaunches to Record-Breaking Numbers – Two Ten Blog
Top Execs from Nordstrom, Crocs and Dick’s Get Candid About Pandemic Lessons on Two Ten’s WIFI Panel – Footwear News
Over one hundred female and male industry colleagues gathered in the beautiful Women’s Footwear Lounge space in the middle of the FN Platform show floor to celebrate and honor footwear industry leaders for their contributions towards female leadership. Terry Solis, President of Sales Group, Marc Fisher Footwear, was honored with the Leadership Award. For their support and commitment to female leadership, The ALDO Group was honored with the Advancement Award. Kathy Forstadt, Director of Casual Women’s Footwear at Zappos, received the Community Award for her commitment to the WIFI program, both regionally and nationally.
Two Ten WIFI and Footwear News joined forces to present an evening of celebration at the Women Who Rock event in New York City. The event, which took place at the gorgeous NeueHouse penthouse on 25th Street, featured two powerful speaking programs and entertained a sold-out audience of 240 women and men.
The evening began with a conversation between entrepreneurs, designers and long-time friends, Tory Burch and Tabitha Simmons. The pair spoke on where they find inspiration, the challenges of balancing motherhood and business, and mission of the Tory Burch Foundation, which supports female entrepreneurs.
Then, six talented women on the Breaking Through panel took the stage for a roundtable discussion. Dr. Valerie Steele of the Museum at F.I.T. was joined on stage by Molly Adams of Famous Footwear, Joelle Grunberg of Lacoste, Brandis Russell of Converse, Kirta Carroll of Foot Locker, and Angela Medlin of FAAS x Pensole to discuss pivotal career moments, the challenge of creating a balance between work and family, and how finding mentors, both male and female, is important in the workplace.
Two Ten WIFI & Footwear News Celebrate Annual Women Who Rock Event – Two Ten Blog
Showcased in the pink-and-black-and-chandeliered Cosmo Lounge in the middle of the FN Platform show floor, more than 200 footwear colleagues came together to honor and celebrate six incredible women in the industry at the Second Annual WIFI Impact Awards. WIFI co-founders Carol Baiocchi and Diane Sullivan shared hosting responsibilities.
Wendy Wood Yang, President of Deckers brands HOKA, Teva & Sanuk, was honored with the WIFI Advancement Award.
WIFI Leadership Award honorees from Steve Madden, Amelia Newton Varela, President; Gabriella Weiser, VP of Marketing; and Karla Frieders, Chief Merchandising Officer, have been the force behind the company’s growing success.
Alison Prince, Nordstrom VP Divisional Merchandise Manager, Full Price Women’s Active and Kids’ Shoes and Chair of the Seattle WIFI Committee, received the WIFI Community Award.
