What We Do

Two Ten's mission is lifting lives in the U.S. footwear community

Our Mission

Two Ten Footwear Foundation was born in the wake of the Great Depression, when a group of Boston “shoepeople” began to meet every Wednesday in a building at 210 Lincoln Street. They’d share stories and pass the hat, giving what they could to help colleagues in need. That weekly community gathering and those small acts of kindness inspired the founding of Two Ten. We have since grown into a national nonprofit that helps thousands of footwear families every year. We serve footwear employees in every U.S. state and territory.

A lot has changed in our industry since the 1930s but Two Ten’s mission remains the same: bringing hope, opportunity, and community to people who work in U.S. footwear. Two Ten is a vital part of the industry and has brought hope and opportunity to generations of footwear families.

Our Vision

Two Ten exists to provide compassionate assistance when footwear employees experience hard times and to provide opportunity when footwear employees seek to improve their lives and build satisfying careers. Our work centers the wellbeing of footwear families but we have an even bigger vision: the wellbeing of the industry community. We work to build a stronger, more resilient workforce, promote a more diverse and inclusive industry, and ultimately foster a footwear community where everyone can feel they belong and know they are supported.

Our Programs

Two Ten is active in three key areas: emergency relief and employee assistance services; education, upskilling and professional development; community building and diversity/belonging initiatives. Our relief programs offer emergency financial assistance to help footwear employees facing disaster, hardship or crisis and our employee assistance program provides access to free and confidential legal, financial or mental health counseling at any time as well as a wide range of tools and resources to enhance employee wellbeing, at home and at work. Our education programs fund employee upskilling and professional development opportunities as well as college scholarships for footwear employees and their dependents. Our affinity groups and community programming deliver meaningful opportunities for those who work in U.S. footwear to connect with colleagues across the industry, build their professional networks, participate in thought leadership events, serve on industry councils and advisory boards, and find purpose through mentoring and volunteering engagements.


in disaster and hardship relief

awarded in just the last five years


in college scholarships

awarded since 1969

1-2 days

applications processed quickly

funding delivered via echecks

Our Impact

See Two Ten at Work