Two Ten Heroes

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The Legacy of a Shoe Dog

Thursday, February 8, 2018

Bruce Fendell, leading industry executive, passed away on December 5th after a courageous battle with lung cancer. At heart, Bruce was a “shoe dog”, devoting 30 years to the footwear industry, sharing his extraordinary talents with WSS, Fila, Adidas, and many other firms. Most recently Bruce worked as SVP Strategic Planning at WSS, formerly Warehouse … Read More


Thursday, October 26, 2017

Vicki’s son was left paralyzed after a horrific diving accident, and medical bills were mounting. Two Ten helped with house and car payments to free up funds so she could get the rehabilitation her son needed. “We were checking out of the rehab center and I received an email from Two Ten letting me know … Read More

Bobby and Seth Campbell

Thursday, October 26, 2017

Bobby Campbell and Seth Campbell are making significant strides in the footwear industry as a father-son team for BBC International. In a first-ever “father-son” leadership role as Co-Chairs for the Two Ten Gala, they capture the spirit of this year’s theme, “One Team: Connecting Generations”—multiple generations of our industry working together to help change the … Read More