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Our Impact

From our single, pass-the-hat collection of a few dollars to help one footwear worker and his family avoid eviction from their apartment in 1939, to the $1.4 million in emergency financial support that prevented 610 evictions, kept the heat and lights on for 161 footwear families, and much more in 2021 — Two Ten is committed to lifting up the lives of footwear employees in crisis.


Community Stories

Over the years, we have impacted the lives of thousands of clients, scholars, donors and leaders in the footwear industry; each one of them has an amazing story to tell. We invite you to tell us how Two Ten has impacted your life.

Real Shoe People. Real Shoe Stories. – Christine

Wednesday, August 20, 2014

“I couldn’’t comprehend the loss,” said Christine Cruz, a Purchase Order Writer for Eastman Footwear Group whose life was turned upside-down last year when a fire ripped through her NYC apartment building, leaving her family homeless and in desperate need of help. Everything was going great for Christine as she settled into her fifth year in … Read More

Real Shoe People. Real Shoe Stories. – Elizabeth

Friday, August 8, 2014

“The shoe industry has taught me the value of hard work and the donors and folks at Two Ten have taught me that hard work pays off,” said Elizabeth Staplins.  The thirty-year-old, college sophomore may have started her college experience a little later than most, but a curious mind and a strong motivation to succeed … Read More

Donor Funded Scholarships Create Opportunity

Wednesday, August 6, 2014

How can one make a lasting tribute to someone? That’s a question that Sonny Shar’s friends pondered as did importer Greg Goldstein. This fall, two new college freshmen, Brianna Fischer and Jacob Stayer, will be grateful that the conclusion to the question was to create two new permanently endowed scholarships at Two Ten Footwear Foundation. … Read More

Real Shoe People. Real Shoe Stories. – Jackie

Thursday, June 19, 2014

Jackie White experienced the worst flooding Florida had seen in 130 years.  The 17-year veteran of the footwear industry needed emergency help when life-threatening water levels forced her and her husband out of their house with nowhere to turn.  All of her furniture, dry wall, appliances and clothing were destroyed; and to ad insult to … Read More

Real Shoe People. Real Shoe Stories. – Justin

Thursday, May 22, 2014

“10 family pictures and a partially functioning computer is all we have left,” said Justin Keane, an Adidas employee whose family was displaced after intense flooding destroyed his home, leaving his family without life’s necessities and struggling to survive. The storms that hit Florida in late April were the worst the state had seen in 130 … Read More