The Two Ten Social Impact Award distinguishes an individual or company who affects positive change by giving back to the community, in the spirit of Two Ten’s legacy of “footwear cares.”
Activated in 2015, the Social Impact Award recognizes those who champion fresh thinking and strong philanthropic leadership for the footwear industry.
When “Doing good things” is your company mantra, it encompasses everything you strive to do as an organization and affects positive change on all levels in your community.
The Zappos For Good program, epitomizes how the Zappos.com team fulfills this mission on a daily basis and is why they are the honoree for this year’s Two Ten Social Impact Award – which recognizes a company or individual who makes giving back to the community a priority.
Zappos For Good is a comprehensive caring program impacting the greater Las Vegas community and beyond, tackling everything from disaster relief to their annual community events on their campus. Every Thanksgiving week they host multiple events to care for the underprivileged, providing over 500 family meals as well as putting footwear on thousands of needy people, young and old – and these events continue throughout the holiday season. In the spring, they host The Prom Closet which completely outfits – and shoes – over 1,000 underprivileged area teens, so they can attend their school prom with confidence. At their Roc Nation events, professional athletes host local high school football camps which helps kids hone their skills on the gridiron. Zappos For Good also supports the Las Vegas school district with back-to-school campaigns and has partnered with Goodie Two Shoes to donate several thousand pairs of shoes and socks to children throughout the school year. Beyond Las Vegas, they’ve put more than 20,000 pairs of shoes on those in need due to fires in California and flooding throughout the nation. And the list goes on.
In their own words, “Zappos for Good is our way of spreading happiness, and nurturing and celebrating the good in everyone. For a service business with a vision to become the world’s most community-focused large company, ‘the right thing to do’ leaves little room for confusion. It means doing right by our values, our employees, our customers, and the world at large. It means giving back. And it means doing good things.”