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Wolverine Worldwide Flips for Two Ten

Categories: Footwear Cares, Two Ten News

Wolverine Worldwide employees are continuing to grow their support of the Two Ten Footwear Foundation and strengthen their impact on their industry colleagues in need. After kicking off its annual campaign to support Two Ten, Wolverine Worldwide held exciting “Fun Friday” activities at its Rockford, MI office throughout May and June.

Included in those events, spearheaded by a group of twenty Wolverine employees, were Bring Your Pet to Work Day, a treasure hunt, raffle and more. The campaign culminated in a hugely popular Two Ten Pancake Breakfast, where for a $2.10 admission, company executives flipped and served pancakes for employees, mimosas were poured and a silent auction brought in additional funds.

Dani Zizak, Vice President of Corporate Communications and Social Responsibility at Wolverine shared “The culture at Wolverine Worldwide is as much a benefactor of these efforts as Two Ten.” With that in mind, this set of events is just a starting point for an annual calendar of engagement.

This model exemplifies how important philanthropy and community engagement have become in corporate settings. A recent study shared in Forbes states that “with an engaged staff of employees, you lower your risk of turnover, boost customer satisfaction, and increase your company’s overall chance of success.” The proof is in the numbers; businesses with higher employee engagement levels see 22% more profitability.

By the end of the fiscal year campaign, Wolverine employees donated an impressive $42,000+ in direct donations and over $11,000 through its engagement events and activities.

Thank you Wolverine employees – not only for your amazing support for Two Ten but also for setting such a great example of how our industry helps take care of each other!

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