Share this page

WIFI Impact Awards – Engaging & Empowering Women in Footwear

Categories: Two Ten News, WIFI

On February 13th, showcased in the pink-and-black-and-chandeliered Cosmo Lounge in the middle of the FN Platform show floor, more than 200 footwear colleagues came together to honor and celebrate six incredible women in the industry at the Second Annual WIFI Impact Awards. WIFI co-founders Carol Baiocchi and Diane Sullivan shared hosting responsibilities, with Carol’s opening remarks setting the tone for what turned out to be an inspiring and emotional evening. Delivering insightful commentary and rousing community spirit, Carol noted the purpose of the event was, “women being recognized for doing wonderful things in the industry and being called out for it among their peers,” and the opportunity to pay tribute to the women as “something extraordinary and very special.” The honorees had an opportunity to speak after receiving their award and, in addition to sharing their personal stories and insights, each woman humbly highlighted the hard work and accomplishments of their teams and support networks.

Carol Baiocchi - From 50 Women to 4,000, The History of WIFI

Wendy Wood Yang, President of Deckers brands HOKA, Teva & Sanuk, was honored with the WIFI Advancement Award, and spoke about the balance of parenting and working, and how her focus on being a role model for her daughters helped her lead women. She emphasized empowering young women on her team, helping them to “reach their potential, or find their voice.”

Wendy Wood Yang - Work/Life Balance & Leadership

WIFI Leadership Award honorees from Steve Madden, Amelia Newton Varela, President; Gabriella Weiser, VP of Marketing; and Karla Frieders, Chief Merchandising Officer, have been the force behind the company’s growing success. They are helping to “challenge the numbers” of women in leadership positions within the industry, each of them speaking to role models and mentors that helped shape their careers. Gabriella called special attention to her mother, who attended the event, referring to her as her life-long inspiration and role model.

Gabriella Weiser - Dedicated to her team.
Amelia Newton Varela - Importance of WIFI

Alison Prince, Nordstrom VP Divisional Merchandise Manager, Full Price Women’s Active and Kids’ Shoes and Chair of the Seattle WIFI Committee, received the WIFI Community Award. She spoke about the opportunities, relationships, and community built within WIFI. Her energy and excitement was palpable as she referenced the different events, speakers, and discussions that help to empower the members of the Seattle Chapter.

Alison Prince - WIFI impacts on the industry

The WIFI Influencer Award highlights a woman who is a trailblazer and disruptor in the footwear industry. Jodie Fox fearlessly left a law career to begin her company, Shoes of Prey. Jody, filled with thanks and excitement, accepted the award and spoke about what this community means to her and how she feels “so lucky to be a part of it.”

Jody Fox - The gift of reflection

We want to, once again, congratulate each honoree for her outstanding work and accomplishments. Thank you to all who celebrated these women with us!

Diane Sullivan - Engaging a generation of Women in Footwear

Thank you to our WIFI sponsors for making this event such a success!

Timberland – 2018 Two Ten Hero

Thursday, November 29, 2018

Timberland’s 25 years of commitment to volunteerism and community service helped inspire the launch of Two Ten Footwear Cares in 2013. Continuing the long-standing tradition, Global Brand President and Two Ten Board Member Jim Pisani ensures Timberland employees uphold their mantra that business is not just about the boardroom and the bottom line, but about … Read More

Terry Bastis and Bruce Condiotty, NST – 2018 Two Ten Heroes

Thursday, November 29, 2018

For more than a decade, National Shoe Travelers (NST) has been unifying and supporting the community of footwear sales representatives across the country by providing benefits, services and education to its members. With the tireless support of Chief Membership Officer, Terry Bastis, President Bruce Condiotty, and the NST Board of Directors, the organization has increased … Read More

Susan Hudson O’Neil – 2018 Two Ten Hero

Thursday, November 29, 2018

For more than three decades, Industry icon Susan Hudson O’Neil has played a pivotal role in shaping the future of Two Ten.  Susan was the first woman Chair of the Board of Directors (2003-2005) for Two Ten, instituted the Honorary Board of Directors, and was instrumental in moving the Annual Gala from Boston to New … Read More

Linda and Gary Hauss – 2018 Two Ten Heroes

Thursday, November 29, 2018

As executive directors of the United Shoe Retailers of America, Gary and Linda Hauss have driven the USRA’s mission to connect and support independent footwear retailers, sales representatives and vendors from across the country while also deepening their connection with Two Ten.  With a passionate understanding of the value of Two Ten to all their … Read More

Geoff Green – 2018 Two Ten Hero

Thursday, November 29, 2018

A founding member of the Two Ten HR Leadership initiative, Geoff Green, VP Talent Acquisition, Foot Locker, Inc., has long understood the importance of creating an alliance between the industry’s human resources professionals across the country and the Two Ten Footwear Foundation. Geoff’s leadership has helped Two Ten build meaningful connections with industry HR leaders … Read More

Carol Goodhue – 2018 Two Ten Hero

Thursday, November 29, 2018

Eastman’s Carol Goodhue, VP of Business Development, has been a force within the Two Ten Women in Footwear Industry (WIFI) program since its launch a decade ago. She is a member of the WIFI National Committee, serves as co-chair of the WIFI Mentoring Committee, and was honored with the first ever WIFI Community Impact Award, … Read More

Matt Priest & FDRA – 2018 Two Ten Heroes

Thursday, November 29, 2018

Matt Priest, CEO & President, and the Footwear Distributors and Retailers of America (FDRA) have long been friends of Two Ten; participating in volunteer activities, supporting the Gala and other Two Ten events, and partnering with Two Ten to launch an industry-wide careers website. As a sponsor of Two Ten Footwear Cares, FDRA has directly … Read More

Laura Conwell-O’Brien – 2018 Two Ten Hero

Thursday, November 29, 2018

Laura Conwell-O’Brien, Executive Director of the Atlanta Shoe Market, has been a part of the footwear industry for over 35 years, and a tireless advocate for the Two Ten mission.  Recognizing the dual importance of Two Ten golf tournaments – bringing footwear professionals from across the industry together to deepen their professional bond while raising … Read More