Two Ten Footwear Foundation Celebrates Its Birthday with Two Ten Tuesday

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Two Ten Footwear Foundation Celebrates Its Birthday with Two Ten Tuesday

Categories: Press Release

Footwear associates recognize the Foundation’s 75 years of work in fun ways

Two Ten Footwear Foundation, the national charitable foundation serving the footwear industry, is being celebrated in fun and engaging ways by companies across the country today. Associates from numerous footwear companies are coming together today in recognition of Two Ten’s birthday, as well as broaden awareness of the Foundation’s mission in fun and engaging ways. Participating companies include: Birkenstock, Crocs, Dansko, Deer Stags, Earth, Inc., Foot Locker, Lacoste, Rockport, Reebok, Adidas,, Steve Madden and Weyco Group.

“It has been so inspiring to see the creative ways each company has embraced the opportunity to bring together their teams in celebration of Two Ten Tuesday,” said Kate Atkinson Kaplan, director of development at Two Ten. “We’re so grateful for all of our partners in the industry, whose support will enable us to be successful for another 75 years.”

About Two Ten Tuesday

A nationwide campaign, Two Ten Tuesday (#twotentuesday) was designed to empower footwear companies to create awareness of and support for Two Ten’s programs and services within their workforces. Companies are accomplishing this through a variety of engagements including sample sales, sending candygrams, hosting raffles, bake sales and donating a percentage of sales.

About Two Ten Footwear Foundation

Founded in 1939, Two Ten is proudly celebrating its 75th anniversary as the footwear industry’s national charitable foundation – the only foundation of its kind in the United States. Two Ten is committed to providing the help and resources needed to change the lives of footwear professionals and their families. To learn more about Two Ten, please visit