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Timberland Earth Day 2019

Categories: News/Blog

Timberland Earth Day 2019 with Footwear Cares1999. Cher, Britney Spears, and TLC all had #1 songs. The Matrix, The Sixth Sense, and Fight Club all premiered. That’s also the same year that Timberland began its work with the town of Salisbury, Massachusetts.

Fast forward 20 years and they are still helping around their local towns and communities. Last week, Timberland was at the Salisbury Elementary School as a part of their Earth Day 2019 project. Their entire Earth Day activation included volunteering at five different sites on the same day throughout New Hampshire and Massachusetts. Global activations in Europe and Asia took place earlier in the month.


In Salisbury, volunteers from Timberland, Two Ten, and the town helped to construct a playground, establish walking trails and enhance a nearby dog park. This transformation not only creates a brand new playground area and helps extend trails for the community, but also allows access for those with mobility difficulties. Volunteers assembled games, dug and leveled trail areas, spread mulch and stone, lifted and leveled equipment and raked and cleaned green spaces in the area.

Jim Pisani volunteers with Timberland and Footwear Cares
Jim Pisani, Global Brand President and Two Ten Board Member

The enthusiastic volunteers and group leaders were also joined by Jim Pisani, Global President of Timberland and Two Ten Board Member, along with his family. Jim is a big believer in volunteering and has been a tremendous supporter of Footwear Cares® and Two Ten for many years. Pisani states that, “service not only unifies, but is also a great equalizer.” Lisa Pearson, Planning Director for the town of Salisbury, noted they could not have completed this project without Timberland’s partnership. At the end of the day, volunteers left a little dirty, slightly sun-burnt, and knowing that both the town and school had improved spaces to gather and enjoy the outdoors.

This is Footwear Cares® in action. Volunteer events like this are great opportunities for teams to come together, as equals, and work towards a shared goal that has meaningful impacts outside the workplace. Footwear Cares® not only gathers single companies to give back, but works to create larger footwear communities across the nation.

If you or your company would like to participate in Footwear Cares® or if you are already giving back to your community, the Footwear Cares® team wants to hear from you! Please email or fill out our impact form.


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