Thank You Steve Madden

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Thank You Steve Madden

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A history helping footwear families in crisis.

Steve Madden and his team are more than just friends to Two Ten – they are an instrumental partner and champion of our mission from small to big gestures of support. Over the last year, the company has committed to significant funds supporting Two Ten’s Annual Gala, which sent the event soaring over its $3.6 million goal this past November. The company, and Steve himself, have remained a top ten supporter of Two Ten for over a decade, contributing substantial support to a variety of Two Ten programming including our scholarship and endowment funds.

Prior to the gala, this past September Steve Madden shattered records by reinvigorating the New York golf tournament and raising the largest amount in Two Ten golf tournament history! Proceeds from the day were earmarked to go directly to help our footwear colleagues who have been affected by the recent, catastrophic hurricanes. With an average victim of the hurricanes needing $2,500 in assistance, these proceeds helped 50 shoe families in Houston, Florida, Puerto Rico, and the USVI rebuild their lives.

Recently, in February at Two Ten’s WIFI Impact Awards event in Las Vegas, the WIFI National Committee chose three senior leaders at Steve Madden who have been the force behind the company’s growing success: Amelia Newton Varela, President, Gabriella Weiser, VP of Marketing, and Karla Frieders, Chief Merchandising Officer. These women have played a significant role in the success of the company and have established a reputation for being strong effective leaders.

Most recently, over 200 employees from Steve Madden, Schwartz & Benjamin and Dolce Vita celebrated Two Ten Day (2/10/18) and raised over $2,000 for Two Ten’s Emergency Relief Fund. The effort also helped to spread awareness for Two Ten within the Steve Madden family.

Dr. D’Wayne Edwards, Founder of Pensole Lewis College, to Receive T. Kenyon Holly Award

Thursday, April 6, 2023

BOSTON, MASSACHUSETTS (April 5, 2023) ― Two Ten Footwear Foundation today announced that Dr. D’Wayne Edwards, founder and president of the Pensole Lewis College of Business & Design (PLC), Detroit’s only Historically Black College, will be the 2023 recipient of Two Ten’s T. Kenyon Holly Award for humanitarian achievement. “The T. Kenyon Holly Award is … Read More

Susan Itzkowitz, President of Marc Fisher Footwear, to Receive A.A. Bloom Award

Thursday, March 16, 2023

BOSTON, MASSACHUSETTS (March 16, 2023) ― Two Ten Footwear Foundation today announced that Susan Itzkowitz, president of Marc Fisher Footwear, will receive the 2023 A.A. Bloom Memorial Award for extraordinary service advancing the Two Ten mission of lifting lives in footwear. “We are delighted to recognize Susan for the immeasurable contribution she has made to … Read More

Announcing Two Ten’s New “Opportunity Grant” for Women

Saturday, September 3, 2022

Two Ten Footwear Foundation is delighted to announce a new grant program aimed at supporting industry employees who want to pursue skills-focused training or obtain professional certifications to advance their careers. Starting this fall we’ll be conducting a pilot project offering a limited number “Two Ten Opportunity Grants” for upskilling and professional development. The first … Read More

Allyson Felix, Bianca Gates and Jessie Randall Talk About Creating Brands With Purpose at ‘Women Who Rock’

Monday, August 8, 2022

FN and Two Ten Foundation celebrated an all-star group of game-changing women at the “Women Who Rock” event, held in collaboration with Two Ten Footwear Foundation at The Plaza Hotel in New York City on Wednesday night. The powerful panel was moderated by FN executive editor Katie Abel, and featured Olympian-turned-entrepreneur Allyson Felix, Birdies’ CEO … Read More


Wednesday, April 20, 2022

Two Ten Footwear Foundation, the national charitable foundation of the U.S. footwear industry, announced its annual signature event will be held on June 6, 2022 at Pier Sixty on the Hudson River in New York City. Following three postponements due to the COVID pandemic, the industry’s longest running event will return with a freshly reimagined … Read More


Wednesday, February 16, 2022

TWO TEN BETS BIG ON GALA Two Ten Footwear Foundation’s focus remains on the unprecedented level of requests for assistance that have poured in since March Originally posted by Footwear Plus on February 1, 2022 – by Greg Dutter Shawn Osborne, president, Two Ten The pandemic is far from over, and Two Ten Footwear Foundation’s focus … Read More