Thank You Steve Madden

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Thank You Steve Madden

Categories: Two Ten News

A history helping footwear families in crisis.

Steve Madden and his team are more than just friends to Two Ten – they are an instrumental partner and champion of our mission from small to big gestures of support. Over the last year, the company has committed to significant funds supporting Two Ten’s Annual Gala, which sent the event soaring over its $3.6 million goal this past November. The company, and Steve himself, have remained a top ten supporter of Two Ten for over a decade, contributing substantial support to a variety of Two Ten programming including our scholarship and endowment funds.

Prior to the gala, this past September Steve Madden shattered records by reinvigorating the New York golf tournament and raising the largest amount in Two Ten golf tournament history! Proceeds from the day were earmarked to go directly to help our footwear colleagues who have been affected by the recent, catastrophic hurricanes. With an average victim of the hurricanes needing $2,500 in assistance, these proceeds helped 50 shoe families in Houston, Florida, Puerto Rico, and the USVI rebuild their lives.

Recently, in February at Two Ten’s WIFI Impact Awards event in Las Vegas, the WIFI National Committee chose three senior leaders at Steve Madden who have been the force behind the company’s growing success: Amelia Newton Varela, President, Gabriella Weiser, VP of Marketing, and Karla Frieders, Chief Merchandising Officer. These women have played a significant role in the success of the company and have established a reputation for being strong effective leaders.

Most recently, over 200 employees from Steve Madden, Schwartz & Benjamin and Dolce Vita celebrated Two Ten Day (2/10/18) and raised over $2,000 for Two Ten’s Emergency Relief Fund. The effort also helped to spread awareness for Two Ten within the Steve Madden family.

#21daysofdesign – Get Creative, Get Noticed, Get Educated at Pensole

Thursday, July 19, 2018

The second #21DaysofDesign Challenge is underway, inviting designers to submit their “design of the day” for a chance to win a life-changing opportunity. To encourage inspiring designers to push their skills to design for a purpose, Pensole has decided to take this challenge to the next level! Each week they will announce one new design category … Read More

Wolverine Worldwide Flips for Two Ten

Thursday, July 12, 2018

Wolverine Worldwide employees are continuing to grow their support of the Two Ten Footwear Foundation and strengthen their impact on their industry colleagues in need. After kicking off its annual campaign to support Two Ten, Wolverine Worldwide held exciting “Fun Friday” activities at its Rockford, MI office throughout May and June. Included in those events, … Read More

Foot Locker, Champs & Team Edition are Proof that Footwear Cares

Friday, July 6, 2018

Year-after-year, footwear companies step out of their offices and stores to give back to their communities. Two Ten, in conjunction with title sponsor,, is helping to support and promote these efforts through Footwear Cares, now in its sixth year. Since the April kick-off, footwear companies coast-to-coast have donated their time and energy through thousands … Read More

Two Ten Turns Double Play

Thursday, July 5, 2018

  Originally posted by Footwear Plus Magazine, July 2018 WHAT’S BETTER THAN one Two Ten Foundation group event? Combining it with a second. That’s exactly what members of Two Ten’s new Women in the Footwear Industry (WIFI) chapter in Charlotte, NC, decided to do when it organized a Footwear Cares volunteering outing at the Second … Read More

Do The Right Things

Thursday, July 5, 2018

Susan Hudson-O’Neil, former longtime Kenneth Cole exec and Two Ten chair, on a career guided by gut instincts, good intentions, and great rewards. Originally posted by Footwear Plus Magazine, July 2018 •• DEAR SUSAN, As you finish college, I’m happy to share some peeks into what’s to come and insights on what I’ve learned that … Read More

Building houses and strengthening relationships through Footwear Cares

Monday, July 2, 2018

This Habitat Humanity of Warrick County build is Shoe Carnival‘s 30th house as a company. On each project, they partner with shoe companies to strengthen relationships and give back to their community. 20 volunteers from Dockers (2/3 of their team) traveled from Nashville to help install windows, doors, a roof base and more on a home in Boonville, … Read More

WIFI Charlotte Shows Footwear Cares

Wednesday, June 27, 2018

Our newest WIFI chapter in Charlotte, NC kicked things off on Wednesday, June 13th with a combination Footwear Cares volunteer shift and WIFI social event. WIFI Charlotte co-chairs Brittany Moeller and Cindy Brown planned the afternoon/early evening activities as a way to connect and engage with their female colleagues in a manner that worked for … Read More

Chilly Weather…

Tuesday, June 26, 2018

And over $30,000 raised to support footwear families in need! Our annual Belk/Atlanta Shoe Market/Two Ten Golf Tournament held in April at the Tega Cay Golf Club in South Carolina was a great success! The generosity was overflowing throughout the day and we were grateful for the donations which will help footwear families in need … Read More