Thank You Steve Madden

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Thank You Steve Madden

Categories: Two Ten News

A history helping footwear families in crisis.

Steve Madden and his team are more than just friends to Two Ten – they are an instrumental partner and champion of our mission from small to big gestures of support. Over the last year, the company has committed to significant funds supporting Two Ten’s Annual Gala, which sent the event soaring over its $3.6 million goal this past November. The company, and Steve himself, have remained a top ten supporter of Two Ten for over a decade, contributing substantial support to a variety of Two Ten programming including our scholarship and endowment funds.

Prior to the gala, this past September Steve Madden shattered records by reinvigorating the New York golf tournament and raising the largest amount in Two Ten golf tournament history! Proceeds from the day were earmarked to go directly to help our footwear colleagues who have been affected by the recent, catastrophic hurricanes. With an average victim of the hurricanes needing $2,500 in assistance, these proceeds helped 50 shoe families in Houston, Florida, Puerto Rico, and the USVI rebuild their lives.

Recently, in February at Two Ten’s WIFI Impact Awards event in Las Vegas, the WIFI National Committee chose three senior leaders at Steve Madden who have been the force behind the company’s growing success: Amelia Newton Varela, President, Gabriella Weiser, VP of Marketing, and Karla Frieders, Chief Merchandising Officer. These women have played a significant role in the success of the company and have established a reputation for being strong effective leaders.

Most recently, over 200 employees from Steve Madden, Schwartz & Benjamin and Dolce Vita celebrated Two Ten Day (2/10/18) and raised over $2,000 for Two Ten’s Emergency Relief Fund. The effort also helped to spread awareness for Two Ten within the Steve Madden family.

Preparing the next generation of footwear designers.

Thursday, January 10, 2019

The last three months have been a whirlwind for Isamu Jarman. After winning Pensole’s 21 Days of Design Challenge in 2018, he was awarded a Two Ten scholarship to attend the PNCA (Pacific Northwest College of Art) @ Pensole. A 12-week intensive class that is widely regarded as the industry’s premier design course, preparing students … Read More

ALDO Group Announced as WIFI Program Title Sponsor

Thursday, December 13, 2018

Two Ten Footwear Foundation is thrilled to announce that ALDO Group is the title sponsor of the Women in Footwear Industry (WIFI) program for the next four years. The announcement was made at the Foundation’s annual Gala celebration, held at the American Museum of Natural History in New York City. CEO David Bensadoun was joined … Read More

Two Ten Footwear Foundation Raises $3.7 Million

Monday, December 10, 2018

Led by co-chairs Sam, Libby and Jesse Edelman, the footwear industry comes together alongside dinosaurs, mammals and sea life to make 79-year fundraising history Two Ten Footwear Foundation, the national charitable foundation of the U.S. footwear industry, announced that their annual Gala exceeded nearly eight decades of the event’s fundraising history by raising $3.7 million … Read More

Timberland – 2018 Two Ten Hero

Thursday, November 29, 2018

Timberland’s 25 years of commitment to volunteerism and community service helped inspire the launch of Two Ten Footwear Cares in 2013. Continuing the long-standing tradition, Global Brand President and Two Ten Board Member Jim Pisani ensures Timberland employees uphold their mantra that business is not just about the boardroom and the bottom line, but about … Read More

Terry Bastis and Bruce Condiotty, NST – 2018 Two Ten Heroes

Thursday, November 29, 2018

For more than a decade, National Shoe Travelers (NST) has been unifying and supporting the community of footwear sales representatives across the country by providing benefits, services and education to its members. With the tireless support of Chief Membership Officer, Terry Bastis, President Bruce Condiotty, and the NST Board of Directors, the organization has increased … Read More

Susan Hudson O’Neil – 2018 Two Ten Hero

Thursday, November 29, 2018

For more than three decades, Industry icon Susan Hudson O’Neil has played a pivotal role in shaping the future of Two Ten.  Susan was the first woman Chair of the Board of Directors (2003-2005) for Two Ten, instituted the Honorary Board of Directors, and was instrumental in moving the Annual Gala from Boston to New … Read More

Linda and Gary Hauss – 2018 Two Ten Heroes

Thursday, November 29, 2018

As executive directors of the United Shoe Retailers of America, Gary and Linda Hauss have driven the USRA’s mission to connect and support independent footwear retailers, sales representatives and vendors from across the country while also deepening their connection with Two Ten.  With a passionate understanding of the value of Two Ten to all their … Read More

Geoff Green – 2018 Two Ten Hero

Thursday, November 29, 2018

A founding member of the Two Ten HR Leadership initiative, Geoff Green, VP Talent Acquisition, Foot Locker, Inc., has long understood the importance of creating an alliance between the industry’s human resources professionals across the country and the Two Ten Footwear Foundation. Geoff’s leadership has helped Two Ten build meaningful connections with industry HR leaders … Read More