Summer 2014 Newsletter

Share this page

Summer 2014 Newsletter

Categories: Two Ten News

Footwear Cares Sets Benchmark for Volunteerism

National Footwear Cares Month finished the way it began on April 1- with a flourish. When the counting was over, more than 6,500 employees from 100 footwear companies donated over 15,000 hours to non-profits across the US!  The impact that was made on the communities in which we live and work was huge; the impression it left on those who participated was immeasurable.

Footwear Cares volunteers from every aspect of the industry worked hard to ensure that families have food, children are clothed and our coastlines, parks, and trails stay clean and welcoming for years to come.   “The effort that the entire footwear industry put into this massive undertaking was extraordinary,” said Blake Krueger, Two Ten’s Chairman of the Board and Chairman, President and CEO of Wolverine Worldwide, Inc. “Without the passion and enthusiasm of the shoe industry, none of this would have been possible.”

The many benefits were not limited only to the communities that were served.  New friendships were forged through teamwork and many volunteers gained perspective and appreciation for what really matters in their own lives (see Adam’s story ). “The willingness of shoe companies to band together and provide much needed aid in communities throughout the US is very gratifying,” said Stan Friedlander, GMM of Footwear at Amazon Fashion, the title sponsor of Footwear Cares.  Thank you to everyone who made Footwear Cares such a success.  See you in 2015!

See our community at work. – #FootwearCares

6,500 volunteers, 100 companies, 15,000 hours.  It’s hard to appreciate the true impact of these numbers until you see the smiling faces of volunteers, and the hard work that was put in to achieving our goals.  Thanks to the wonders of modern technology, every picture or video that was posted with #FootwearCares can be found on our TagBoard.  Brilliant! Click here to see all the pictures from #FootwearCares.


Not Everything That Happens in Vegas Stays There!

A windfall at the tables in Vegas led to an amazing act of charity that exemplifies a culture of philanthropy expressed by so many companies in the industry.

The final day of Footwear Cares occurred during USRA’s May Event in Las Vegas, bringing together industry retailers and vendors from across the country.  Adam Brown, National Account Manager for Deer Stags and a 14-year veteran of the industry, made the trip from LA to attend.

An inspirational day with USRA lead to eventful night when Adam’s run at the tables won him $1,500.  He could have done anything with that money, but he decided to donate the entire amount to Two Ten.

I always told myself that I would give back to Two Ten,” said Adam. “This was an amazing opportunity to do something meaningful with my winnings, and support regular people in footwear who have fallen on hard times.

Adam’s inspiration to give came from the Deer Stags’ corporate culture that promotes a philanthropic mindset.  “Chalk this up to the whole Deer Stags organization being supportive of Two Ten.  My gift pales in comparison to all they’ve done for years…I’m really just following suit,” said Adam. “Being a part of Deer Stags means you are a part of something greater than yourself.”

Giving back to the shoe business – and to Two-Ten in particular – is important because it allows us to help other people and communities to experience the same happiness we do,” said Danny Muskat, National Sales Manager at Deer Stags.  “We all benefit from our culture of giving back.  If our efforts help to better our industry, by definition that also helps to better our company, our family, and our lives.”

 Real People, Real Stories

10 family pictures and a partially functioning computer is all we have left,” said Justin Keane, an Adidas employee whose family was displaced after intense flooding destroyed his home, leaving his family without life’s necessities and struggling to survive.

The storms that hit Florida in late April were the worst the state had seen in 130 years. “We had nowhere to go, nothing to eat and nowhere to sleep,” said Justin. “Without the urgent help and respect I got from the footwear community, I don’t know how we would have made it.”  After reaching out to Two Ten, Justin was expedited a check that he used to buy diapers for his kids and gas so he could get to work, along with the deposit on a new apartment. “People don’t realize what it takes to live every day; they take the small things for granted.”

Justin is working hard to get his life back on track.  He and his fiancée are hoping to still get married in October but there is lot of work left to do.  “You’ve got to move forward somehow,” Justin said, “this mess isn’t going to fix itself.”

He currently has five other families staying with his, in his new apartment.  Without Justin, they would have nowhere else to go.  “I’ve helped out people before but I’ve never been on the receiving end and I’m now determined to pay it forward.”

To make a 100% tax-deductible gift that helps people just like Justin, please donate today.

 Remembering Mark Lemp, Sr.

The footwear industry lost a longtime fixture on May 9, 2014 when Mark Lemp, Sr. of Mark Lemp Shoes, passed away after a short illness.  He will be deeply missed.  Mark was an enthusiastic Life Member of two Ten; actively serving on the Board (1981-2010) and as President (1989-1991).  He worked tirelessly for Two Ten as he did with all his pursuits and made a world of difference in the footwear community over six decades.

Memorial donations can be made to Two Ten.  Please contact Kate Kaplan to inquire ( or donate online.


 YP210 – “Bring Your A-Game” Party

Join us for the YP210 event of the year on June 4th, honoring Dave Grange, Lacoste Footwear’s President.  Prepare yourself for a night of fun and games with other young footwear professionals and industry icons.  Eat, drink and be merry as you test your party game skills.  Hopefully you haven’t gotten rusty since college – and don’t worry, it’s for a good cause!

Sponsored entertainment will include: Beer Pong, Mini Golf, Ice Luge, Oversized Jenga, Photo Booth, Caricature Artist and more.

Don’t miss this fantastic event! Purchase your tickets today!


 Tony Hsieh Presents at this Year’s HR Leadership Summit

The Two Ten HR Leadership Summit will take place on June 4th , with registration beginning at 11:30 am at the Foot Locker Offices at 112 W 34th St. in New York City. The topic of the summit beginning at 1:00pm is “Staying Ahead of the Curve” and will feature speakers that include: The NPD Group, Foot Locker, Inc., Nine West and The evening will be topped off with a presentation by Tony Hsieh of at 5:00 pm. Sponsors for this event are: Foot Locker, Inc., The Rockport Company, Steven Madden, Ltd, The Aldo Group, Ariat, The Camuto Group, Dansko, Deckers, DNG, Inc., The Jones Group, Marc Fisher Footwear, Reebok, LF USA, MEK Search, New Balance, Payless, Wolverine Worldwide, and

Click here to register today! 


WIFI National Summit Panel on Social and Digital Marketing

Join WIFI for a panel discussion on social and digital marketing. Panelists include: Rebecca Minkoff, Rebecca Minkoff; Jodie & Danielle Snyder, Dannijo; and Alison Koplar Wyatt, Refinery 29. The event will take place on June 4th at 6:30 pm at the H.H. Brown Offices at 1441 Broadway on 41st St. in New York City. Sponsors include: Brown Shoe Company, H.H. Brown and Farylrobin.

Click here to purchase your tickets today!


 Storytelling at the FN Summit 

Held June 2 at the Asia Society Museum in NYC, FN Summit 2014: “The Change Agents” will bring together footwear executives for a day of intense industry-specific learning and strategies. As an event sponsor, Two Ten will be hosting a social media photo booth to begin capturing unique footwear stories from across the industry. Want to show your support of your Foundation? Drop by and share your story in a fun and clever way. #twoten75.


Shoepeople Helping Shoepeople®

For the past 75 years, Two Ten has provided thousands of shoepeople with urgent relief services and life-enhancing scholarship opportunities. Every day, we receive calls from members of our footwear community faced with the unexpected — who are just trying to make ends meet as a result. Because of donors like you, Two Ten is able to provide footwear families with that hand up when it’s needed the most. Please consider making a gift today.  Rated as a prestigious four-star charity from Charity Navigator, you can be assured that 100% of donated funds go directly to supporting the footwear community.