Summer 2013 Newsletter

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Summer 2013 Newsletter

Categories: Two Ten News


Two Ten Annual Dinner and Auction

Since 1939, friends of Two Ten Footwear Foundation have been meeting annually in support of the footwear industry. In 2012, Two Ten welcomed 1,500 shoepeople to the Marriott Marquis in Times Square for a fabulous evening to celebrate footwear philanthropy. A “must attend” event, the footwear community came together and raised $2 million for shoepeople in need.

This year we are proud to welcome Tim Belk of Belk, Inc. and his team as the 2013 Annual Dinner Chair.  Join Two Ten and Belk in celebrating the “Heart & Sole” of the footwear industry.  Proceeds from the Annual Dinner are used to help shoepeople in need with financial assistance and scholarships.

Click Here to Register. Contact Tanya Allain at with questions.  This event will sell out.

Mandy Cabot and Joe Ouaknine

Each year at our annual dinner, Two Ten Footwear Foundation recognizes two footwear industry leaders who exemplify community service and philanthropy. This year Two Ten is honored to present the T. Kenyon Holly Award for outstanding humanitarian achievement to Mandy Cabot of Dansko; and for his dedication and years of service to Two Ten and the footwear industry, Joe Ouaknine of Titan Industries will receive the A.A. Bloom Humanitarian Award.

“Mandy and Joe are the epitome of what Two Ten is all about…an unconditional commitment to caring” says Jim Salzano, Two Ten Board Chair.  Both honorees will be presented with their awards at Two Ten’s Annual Dinner in New York City on December 4, 2013.  Last year’s sold-out event and raised over $2 million that directly helped footwear families in need.
Mandy Cabot’s personal and professional humanitarian achievements over the last twenty years make her a clear choice for the T. Kenyon Holly Award. As CEO of Dansko, Mandy leads the way in environmental responsibility and is aggressively committed to sustainable living; an ideal that is shared by all Dansko employees. “Each one of us is responsible for the reduction of our impact of the environment.  I am confident that social consciousness does not have to come at the cost of good business.” said Mandy.

Joe Ouaknine has gone above and beyond in his efforts to raise funds and enthusiastically rally support for the mission of Two Ten. “I strongly believe I was brought to the earth to help people,” said Joe. “Giving back to the industry that got me where I am today is not an option, it’s an obligation.” With over ten years as a Two Ten board member under his belt, Joe has played a large role of direction of Two Ten and subsequently, the strengthening of the footwear industry during his tenure.


The Footwear Warriors Scholarship Fund

We are proud to announce the creation of The Footwear Warriors Scholarship Fund developed exclusively for military veterans working in or returning to the footwear industry. This scholarship is made possible by a new endowment fund launched by Quabaug Corporation, Vibram, and the Donahue family with an initial commitment of $125,000 and gifts from Martin Berman, Micro-Pak Ltd.; Mary Kuconis, MEK Search; Deer Stags; New Balance and Rocky Brands.
Quabaug’s commitment to the armed forces has been recognized since WWII when the company received the Navy “E” Award for excellence in production of war equipment. “We live in a great country made safe by veterans who have served us well in incredibly trying and sensitive times around the world,” said Kevin Donahue, Chairman and CEO of Quabaug Corporation. “It’s our collective responsibility to give them something in return, to prepare them for life after service. That’s why we created this fund and encourage other corporations to donate and help make a difference in the lives of our veterans.”
Since 1969, Two Ten has awarded over $18 million in scholarships to the footwear community.  “Quabaug has a strong commitment to support our veterans and we are grateful for their pledge to launch this new endowment fund,” said Neal Newman, President of Two Ten Footwear Foundation. “This scholarship is designed to help our Veterans get the additional training and/or education needed after their service to bridge the gap between military and civilian life.”
The Footwear Warriors Scholarship Fund is donation driven with a fund goal of $250,000, which will yield approximately $12,500 in scholarships on a yearly basis. To make an online donation in support of our veterans, please visit


Real People, Real Stories

The first scholarship recipient of The Footwear Warriors Scholarship Fund is Joe Fleury, a 39 year old veteran working at Adidas as the Operations Manager in the Mt. Comfort Facility in Indiana. Currently a business management major at Indiana Wesleyan University, Joe reflected on his time in the military by saying “The most significant experience in my life, aside from the birth of my child, would be my service to our country.”
When asked about the support he received from the footwear industry and what it means to be the first recipient of the Footwear Warriors scholarship, Joe said, “I am honored to be working for Adidas and to be a part of this great industry. They have given me the tools necessary to grow and develop as a leader.  I was first made aware of the Two Ten Foundation by our Human Resources department. I was very impressed with the organization. ‘Shoepeople Helping Shoepeople,’ as its tagline states, is a testament to our industry’s devotion to our people. I found the scholarship section online and applied. I am extremely humbled and proud to be receiving the first Footwear Warriors Scholarship. I served my country to do my part in preserving our freedom and way of life. This scholarship, providing assistance to those who have served and are striving to reach the American dream, is a great example of why we serve.” Congratulations Joe!


Two Ten Footwear Foundation and National Shoe Retailers Association Form Strategic Partnership

We are excited to announce the formation of a strategic partnership with the National Shoe Retailers Association (NSRA) to extend Two Ten’s services and financial assistance to the independent footwear retailers across the United States.

Celebrating its centennial anniversary in 2012, NSRA is the oldest and largest trade association in the footwear industry, providing educational programs and financial services to its members. When asked about the benefits of the partnership, NSRA president Chuck Schuyler stated, “Two Ten is committed to strengthening America’s footwear community and partnering with them simply makes good business sense. We [NSRA] are excited for the opportunity to present Two Ten’s benefits and programs to our members.”

“Our strategic partnership with NSRA allows us to better serve independent retailers and provide emergency financial assistance at times of crisis, college scholarships for employees and their children, and other social and career services”, said Neal Newman, president of Two Ten Footwear Foundation.

By aligning their unique offerings through this partnership, Two Ten and NSRA are able to better disseminate critical communications to reach a greater footwear audience, effectively coordinate event schedules and development opportunities, collaborate on community volunteerism activities like #footwearcares, and deepen relationships industry-wide.


WIFI West Coast

On August 20, 2013 women from across the country gathered at WIFI Vegas at FN PLATFORM to learn about entrepreneurship from a group of eight successful female business owners. Heather Bridgers, Just for Kiix; Sarah and Jenifer Caplan, Footzyfolds; Susan Hudson O’Neil, Hudson O’Neil Consulting; Sarah Nisperos, Coterie; Taryn Rose, M.D.; Yeardley Smith, Marchez Vous; and Lisa Sorrell, Sorrell Custom Boots participated in a panel discussion that offered something for everyone.  The panel was moderated by Meghan Cleary, footwear expert and author.  To get involved in WIFI contact Tanya Allain at

See all the pictures from WIFI West Coast  

Watch a short interview with Yeardley Smith and Meghan Cleary..


On August 13th, over 100 golfers gathered at Norwood Hills Country Club in St. Louis to support Two Ten. The event raised $50,000 for Two Ten programs & services. As the leaves begin to turn and the days get colder, this important contribution can be used to provide heating oil to 100 footwear families who find themselves in need this winter. Thank you to all of the golfers, sponsors and raffle gift contributors to this event. A special thank you to title sponsor, Brown Shoe Company, and the St. Louis golf committee: Rick Ausick, Rob Broggi, Missy McCorison, Jennifer Thompson and Eddie Sprengel.


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