Social media expert Spencer Smith recently hosted a WIFI Lunch & Learn Webinar focused on the importance of social media as a means to keep your brand truly top of mind with your audience. In the informative, hour long session, Spencer discussed different types of gains and costs associated with ROI, the evolution of media as it has grown to an infinite, replicable, and sharable tool, and some tips and tricks to generate more social views and engagement.
The most important takeaway is to always think about being top of mind for the right audience at the right time.
To view the webinar:
Founder, spencerXsmith.com and AmpliPhil
Spencer Smith is the founder of spencerXsmith.com and AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University, where he teaches classes on Social Media Strategy. He was formerly a VP of Sales for two Fortune 100 companies.
He’s been called a “Social Media Expert” by Forbes and is the winner of the 2016 & 2017 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Spencer spoke at 74 conferences and other events in 2017, including a presentation at the New York Stock Exchange in September. He has a simple policy: he only teaches what he first has proven to work himself with his own businesses.
His debut book “ROTOMA: The ROI of Social Media Top of Mind” is an Amazon Bestseller and was featured in Forbes in late 2017.