November – 2012

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November – 2012

Categories: Two Ten News

Hurricane Sandy
Two Ten offers our full support to shoepeople affected by Hurricane Sandy. We hope you and your families are safe.  Please call us now if you are in need of assistance.

Kate Alley, LICSW
Program Director, Social Services & Scholarships

Two Ten Footwear Foundation can help with financial assistance for food, clothing and emergency supplies and short term housing.  Two Ten also provides counseling and information and referral services.

Shoe people needing assistance are encouraged to call us at 1-800-346-3210.

In addition to Two Ten assistance, we recommend you contact other agencies that might be able to help, including:

American Red Cross – 800-733-2767
The Salvation Army – 800-725-2769
FEMA – 800-621-3362

Also, contacting New York Cares, the American Red Cross, the Community Food Bank of New Jersey or AmeriCares are good places to start.


Hurricane Sandy Appeal: Helping those families in crisis.

 As of November 13 Two Ten has delivered over $110,000 in emergency relief aid alone; sent to footwear families affected by catastrophic events related to Hurricane Sandy.  Unfortunately, though the storm has passed, thousands are still struggling to find light, heat, food and dry clothes and calls are coming in greater numbers.  Please consider giving to the Hurricane Sandy Appeal so that we can continue to provide so many with basic necessities. 

Two Ten Footwear Foundation has been working overtime to meet the emergency relief needs of footwear families in the NYC and New Jersey area due to Hurricane Sandy.

“From 1 to 10, Sandy is an 11. Even with FEMA and the Red Cross and the other agencies that have been on the ground, we’ve had 360 footwear families contact us so far. We’ve brought on additional help and expanded hours so we can be available to our footwear colleagues who are living without heat or power, in temporary accommodation or with family members. The horror stories we’ve heard, and continue to hear every day, are devastating. People without insurance. Their homes in complete ruin,” says Neal Newman, President.

“People are in dire need of assistance. Everyone should do what they can to help our own. I’m delighted to support Two Ten and help as many footwear families get back on their feet,” says Martin Berman, Two Ten Board member and Managing Director, Micro-Pak Ltd., who provided a $25,000 donation to the Two Ten Foundation Hurricane Sandy Appeal.

“This is what we do at Two Ten Footwear Foundation. It’s what makes the footwear industry so special and I’m proud to be apart of Two Ten’s efforts,” says Board member and Hurricane Sandy Appeal donor Danny Schwartz, CEO, Schwartz and Benjamin, Inc.


Remembering Fred Bloom, aka “Mr. Two Ten,” Longtime social activist

and Two Ten family member.

Frederick Bloom, of Walpole MA. died on October 31, 2012 

Fred was a loving husband and father who was committed to the betterment of the human condition.  He was extremely active in many communities throughout his life but for those of us in the footwear family, he will be fondly remembered as an icon of Two Ten Footwear Foundation.

He was born in Boston’s Dorchester neighborhood and attended Boston Latin School and then Brown University where he was later appointed to the Board of Trustees.  After graduation, he joined the Signal Corps at the onset of World War II.  He was trained in cryptanalysis (code breaking), eventually leading numerous top-secret projects in the Aleutian Islands.

Upon his return from the war, he joined his father, Abe Bloom, at Two Ten Footwear Foundation in the role of Executive Secretary and dedicated his life to helping people in the footwear community through financial, social, and educational support and services.  One of his many major accomplishments was the addition of the Two Ten Scholarship Program, which has helped thousands of students since its inception in 1969.

For over forty years, he was Two Ten’s footwear “historian.” He kept precise scrapbooks, detailing important events and changes to the Foundation and industry.  His memory was incredible, storing an archive of industry information in his personal memory bank which he drew from when telling captivating, fact-filled stories as he inspired people with the mission of Two Ten.

“Fred Bloom will be missed but long remembered.  He was special among men and special to the industry; a blessing to Two Ten and the personification of  Shoepeople helping Shoepeople.” –  Mary Hehir, Assistant to the President, Two Ten.

Fred is survived by his loving wife, Edith Bloom, of 56 years, David W. Bloom of New York, NY, Jeff A. Bloom of Toronto, Canada, and Linda B. Ambrose of Annapolis, MD. Cherished grandfather to Joshua Dillon Bloom and dear brother to the late Herbert W. and Myron L. Bloom.


Mary HehirExecutive Assistant  

Mary had retired in 2000 after a long and successful career in academia.  She was looking forward to the down time.  But “after two months of hearing the refrigerator hum, I said I have to get out of here!”  She interviewed with Fred Bloom, heard the passion in his voice, and decided on the spot to take the job.

Mary has been a dedicated Two Ten employee ever since, serving as Executive Assistant to the President.  She has seen a good amount change in the last 13 years and probably has built up as much passion for Two Ten’s mission as anyone, including Fred Bloom.  “We do more, and serve more, with less people because we have a wonderful staff and the technology to communicate well.”

She has the strong love and support of her devoted husband Joe (of 45 years!) and their three sons.  She is also is a passionate Patriots fan whose Monday morning mood is often dependant on events from the day before. Luckily for us, it’s the Pats so she is usually her normal, amazing self.


The Two Ten Annual Dinner and Live Auction is only a couple of weeks away and we are pleased to say this will be a sold out event!

Tickets are still available for the YP Loft!

Comer Together Annual Dinner and Auction

Wednesday, November 28th, 2012, 6-10pm

Marriott Marquis Time Square, Broadway Ballroom (6th FL)

1535 Broadway, New York, NY

Auction Items: Carlos Santana Vegas Experience, Lunch with Diane Von Furstenberg,

Luxury Nantucket Retreat, Flight on a Private Jet, Golf with a Pro.


“What do you talk about with Steve Madden, Kenneth Cole and Aldo Bensadoun over a lunch of clams casino, shrimp and bruschetta? Tennis. Golf. Politics. Children. Family. And of course shoes and the incredible legacy of footwear philanthropy in the USA. What an enjoyable and memorable experience it was.”

– Neal Newman, Two Ten President

Two Ten Footwear Foundation President Neal Newman had the pleasure of dining at a New York restaurant with major footwear power players Steve Madden, Kenneth Cole and Aldo Bensadoun. Look for the executives to make an appearance in a special video at the upcoming Two Ten Annual Dinner to be held Nov. 28.


Two Ten Partners with Pensole Footwear Design Academy!

Two Ten Footwear Foundation is partnering with Pensole and FN Platform tradeshow to create a hands-on, intensive, four-week design Master Class in Portland, Oregon, culminating with a final Two Ten Shoecase – featuring 210 aspiring footwear designers at FN Platform, the shoe show in Las Vegas, February 19-22, 2013.  Register before December 15th for a chance to win one of ten scholarships to experience Pensole’s Footwear Design Master Class! D’Wayne Edwards, former Nike designer of the Air Jordan line, founded Pensole to give talented young designers regardless of economic background an opportunity to learn from the industry’s best.

Pensole and Two Ten begin a partnership to feature 210 aspiring footwear-design students at FN PLATFORM in February in Las Vegas with the Two Ten SHOECASE.  Two Ten will give the top 10 designers-five men and five women-a scholarship to PENSOLE to participate in a hands-on, intensive, four-week footwear design master class in Portland OR, in which students are assigned projects to develop from idea to final concept. The remaining 200 students will receive an invitation to participate in a special iPENSOLE online class. All 210 designs will be “shoecased” at a joint PENSOLE/Two Ten booth at FN PLATFORM in Las Vegas.

PENSOLE and Two Ten have begun an extensive outreach to design schools nationwide in search of these 210 designers. The application process is open to students now and will be accepted until December 15 through

Coming Soon: 

In addition to SHOECASE at FN PLATFORM, Two Ten and Pensole join together to offer five one-week footwear design courses in 2013 at the Two Ten headquarters in Waltham, MA. These courses will add to the Ars Sutoria footwear development courses currently taking place twice yearly at Two Ten.  Please visit for more information.


WIFI St Louis

Libby Edelman, Co-Founder of Sam Edelman Shoes, spoke to over 125 WIFI members about her career in the footwear industry.  She shared her life experiences and was candid about the various Sam and Libby brands over the years, stressing the importance of communication and creativity when marketing.

WIFI is a network of nearly 800 women across the USA who are passionate about footwear, their careers in footwear and our footwear community. In a short period of time, chapters have sprung to life in Boston, Columbus, Las Vegas, LA, New York, Milwaukee, and St. Louis. The network is chaired by Carol Baiocchi, VP-DMM Kohl’s, and Diane Sullivan, President & CEO Brown Shoe Co.  

If you would like to learn more about WIFI, please email Tanya Allain at  


HR Summit Volunteer Day

The HR Leadership group had a great afternoon volunteering at Cradles to Crayons in Boston. Thanks to everyone from the Jones Group, Brown Shoe Co., Steve Madden, Rockport, and Foot Locker for making this a special event.  The purpose of the Two Ten Human Resources Leadership Committee is to build a network of human resources and business professionals dedicated to learning and innovation, as well as supporting the footwear industry and its people. The Committee adds bottom line value to the businesses its members serve and contributes to the professional development of all members. In addition, the Committee will raise awareness of the Two Ten Footwear Foundation.

To learn more about the HR Leadership Committee please visit the groups page on LinkedIn or contact Tanya Allain at

Two Ten careers

210 Careers – “Bringing the best jobs in footwear to the top talent in the industry.”

The Two Ten Careers website can be a valuable resource for those looking to hire and those looking to find work in the footwear industry.  We are proud to bring you the most comprehensive footwear career site on the web. Whether you are looking for a job, researching a potential employer or seeking web-based career resources, you will find it and much more on 210 Careers.

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