Two Ten Annual Dinner and Auction Since 1939, friends of Two Ten Footwear Foundation have been meeting annually in support of the footwear industry. In 2012, Two Ten welcomed 1,500 shoepeople to the Marriott Marquis in Times Square for a fabulous evening to celebrate footwear philanthropy. A “must attend” event, the footwear community came together and … Read More

Heart & Sole For nearly 75 years, whenever shoepeople have needed a helping hand, Two Ten has been there. Our legacy of “shoepeople helping shoepoeple” drives everything we do today. In the last 12 months, we have helped thousands of footwear people get back on their feet during their time of need – because of … Read More

Two Ten Retains Coveted 4-Star Rating from Charity Navigator The Two Ten Footwear Foundation has retained the prestigious 4-star rating from Charity Navigator for consistently exceeding industry standards and executing its mission in a fiscally responsible way. “This exceptional designation differentiates Two Ten Footwear Foundation from its peers and demonstrates to the public it is … Read More

National Footwear Community Service Week Footwear companies across the country unite during Footwear Cares, National Footwear Community Service Week, April 21-27, 2013. Imagine 3,000 shoepeople coming together to make an impact in their own communities. Partnering with high profile national organizations like Feeding America, the Lions Club, Habitat for Humanity, and Ronald MacDonald House or … Read More

Thank you to those who donated to the Two Ten Hurricane Sandy Relief Fund. This special appeal raised 109% of the $125,000 goal.  The foundation received a record number of calls in the first few weeks following the storm and, thanks to your generosity, Two Ten helped 463 footwear families, awarding $291,100 in emergency assistance.  … Read More

Featuring Steve Madden, 2012 Dinner Chair, Kenneth Cole, and Aldo Bensadoun; this video will help to increase awareness for Two Ten and provide hope, ignite opportunities and strengthen our footwear community. Did you know that Two Ten has helped 463 footwear industry employees who were affected by Hurricane Sandy? Of the $291,100 awarded, 98% of financial assistance was delivered … Read More

With your generous support in 2012, Two Ten Footwear Foundation helped 2,000 footwear families keep their lights on, stay in their homes or rebuild after Hurricane Sandy. It is because of you that Two Ten delivered $700,000 in scholarships to 417 scholars this year.  Thank you for all of your support. Click here to make … Read More

Two Ten offers our full support to shoepeople affected by Hurricane Sandy. We hope you and your families are safe.  Please call us now if you are in need of assistance. Kate Alley, LICSW Program Director, Social Services & Scholarships Two Ten Footwear Foundation can help with financial assistance for food, clothing and emergency supplies … Read More

Fred Bloom aka “Mr. Two Ten”, Longtime social activists Frederick Bloom, of Walpole MA. died on October 31st, 2012.  Born in Boston’s Dorchester neighborhood, he attended Boston Latin School and then Brown University where he was later appointed to the board of trustees. After graduation he joined the Signal Corps at the onset of WWII.  … Read More

Tri-Chair of the Two Ten Honorary Board We are pleased to announce the formation of the Two Ten Footwear Foundation’s Honorary Board Tri-Chair: Steve Nichols, CEO K-Swiss, Tim O’Donovan, Retired Chairman and CEO Wolverine World Wide and Dick Rubin, Retired VP Dexter Shoes. Steve, Dick and Tim will provide extraordinary leadership that will help Two Ten reconnect with … Read More

Two Ten Board Spotlight — LuAnn Via — President and CEO Payless Shoesource Meet LuAnn Via, Two Ten Board Member and Scholarship Committee Chair, and President/CEO of Payless ShoeSource. LuAnn will be honored Nov. 7 by The Intimate Apparel Square Club at the annual HUG (Help Us Give) awards gala and fundraiser in New York, where proceeds will benefit pediatric services … Read More