A corporate leader and generous supporter of Two Ten, Cliff Sifford has been leading his employees at Shoe Carnival on a philanthropic path to help support local communities surrounding their Evansville, Indiana headquarters. By exemplifying values of compassion and caring, this “model citizen CEO” has not only set an example for his employees – he has instilled in them a sense of responsibility for affecting positive change.
A recent article in Fortune noted, “Leading employers are finding ways to use charitable efforts to connect employees to their work and ultimately drive a more productive, engaged workforce.” Cliff has long been following this philosophy, providing Shoe Carnival employees with opportunities to contribute to Two Ten, or volunteer for Two Ten Footwear Cares, in addition to partnering with Habitat for Humanity and Vanderburgh County’s Court Appointed Special Advocate Program (CASA). Through these charitable partnerships, employees can contribute their time, talents and passion towards truly meaningful programs that impact the lives of their neighbors – including building new homes for families in need alongside other Habitat for Humanity volunteers and raising awareness for the 900 children in the Evansville area who are affected by neglect and abuse by participating in CASA’s Walk the Runway event. These philanthropic efforts help to create a deeper connection between Shoe Carnival employees while reminding them of the benefits of doing good work both inside and outside of the company.
Cliff’s years of support for Two Ten has affected the lives of so many footwear employees across the country. His commitment to leading change in his local community by carving a philanthropic path for his own Shoe Carnival employees is a leadership style truly worth celebrating!
