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Leading With Compassion

Categories: Footwear Cares, Two Ten News

A corporate leader and generous supporter of Two Ten, Cliff Sifford has been leading his employees at Shoe Carnival on a philanthropic path to help support local communities surrounding their Evansville, Indiana headquarters. By exemplifying values of compassion and caring, this “model citizen CEO” has not only set an example for his employees – he has instilled in them a sense of responsibility for affecting positive change.

A recent article in Fortune noted, “Leading employers are finding ways to use charitable efforts to connect employees to their work and ultimately drive a more productive, engaged workforce.” Cliff has long been following this philosophy, providing Shoe Carnival employees with opportunities to contribute to Two Ten, or volunteer for Two Ten Footwear Cares, in addition to partnering with Habitat for Humanity and Vanderburgh County’s Court Appointed Special Advocate Program (CASA). Through these charitable partnerships, employees can contribute their time, talents and passion towards truly meaningful programs that impact the lives of their neighbors – including building new homes for families in need alongside other Habitat for Humanity volunteers and raising awareness for the 900 children in the Evansville area who are affected by neglect and abuse by participating in CASA’s Walk the Runway event. These philanthropic efforts help to create a deeper connection between Shoe Carnival employees while reminding them of the benefits of doing good work both inside and outside of the company.

Cliff’s years of support for Two Ten has affected the lives of so many footwear employees across the country. His commitment to leading change in his local community by carving a philanthropic path for his own Shoe Carnival employees is a leadership style truly worth celebrating!

Preparing the next generation of footwear designers.

Thursday, January 10, 2019

The last three months have been a whirlwind for Isamu Jarman. After winning Pensole’s 21 Days of Design Challenge in 2018, he was awarded a Two Ten scholarship to attend the PNCA (Pacific Northwest College of Art) @ Pensole. A 12-week intensive class that is widely regarded as the industry’s premier design course, preparing students … Read More

ALDO Group Announced as WIFI Program Title Sponsor

Thursday, December 13, 2018

Two Ten Footwear Foundation is thrilled to announce that ALDO Group is the title sponsor of the Women in Footwear Industry (WIFI) program for the next four years. The announcement was made at the Foundation’s annual Gala celebration, held at the American Museum of Natural History in New York City. CEO David Bensadoun was joined … Read More

Two Ten Footwear Foundation Raises $3.7 Million

Monday, December 10, 2018

Led by co-chairs Sam, Libby and Jesse Edelman, the footwear industry comes together alongside dinosaurs, mammals and sea life to make 79-year fundraising history Two Ten Footwear Foundation, the national charitable foundation of the U.S. footwear industry, announced that their annual Gala exceeded nearly eight decades of the event’s fundraising history by raising $3.7 million … Read More

Timberland – 2018 Two Ten Hero

Thursday, November 29, 2018

Timberland’s 25 years of commitment to volunteerism and community service helped inspire the launch of Two Ten Footwear Cares in 2013. Continuing the long-standing tradition, Global Brand President and Two Ten Board Member Jim Pisani ensures Timberland employees uphold their mantra that business is not just about the boardroom and the bottom line, but about … Read More

Terry Bastis and Bruce Condiotty, NST – 2018 Two Ten Heroes

Thursday, November 29, 2018

For more than a decade, National Shoe Travelers (NST) has been unifying and supporting the community of footwear sales representatives across the country by providing benefits, services and education to its members. With the tireless support of Chief Membership Officer, Terry Bastis, President Bruce Condiotty, and the NST Board of Directors, the organization has increased … Read More