Share this page

Two Ten Footwear Cares by the (Very Good) Numbers

Categories: Footwear Cares, In The News, Two Ten News

A breakdown by Two Ten President Neal Newman reveals the great volunteering work being done industry wide. It all adds up!

Originally posted by Footwear Plus Magazine, January, 2019

In 2018:

  • We held group events in eight cities during April 2018, our focus-launch month.
  • We held nine Boston-area events with (Footwear Cares national sponsor) Shoes.com
  • We added a new city for group events in Charlotte, NC
  • We directly impacted the lives of 49,959 low-income children
  • We directly helped 21,503 families
  • Our volunteers worked on 948 local service projects
  • 114 footwear companies participated

With Shoes.com support, Footwear Cares met its goals for 2018, and the bar has been raised for 2019. Newman says this year’s plans include:

  • Holding group events in 10 cities in April.
  • Holding a minimum of four national events with Shoes.com
  • Increasing the number of Boston-area community service activations
  • Recruiting Footwear Cares Champions (FWC) across the country to help us gain attendance and traction in targeted group cities. If you would like to be an FWC and help arrange a group event in your area, contact Maureen Rubinomrubino@twoten.orgor Bryce Sakach, bsakach@twoten.org

“There is no better way to express your personal and corporate values than community service,” Newman says. “Shoes.com is a delight to work with and their commitment to volunteerism and service is thrilling to be part of. Our Footwear Cares media partner, Footwear Plus, continues to give this initiative the visibility and energy it deserves.”

While a recent report in Forbes cited that volunteerism is the fastest growing employee engagement and team building activation in the U.S., Newman notes the footwear industry is still the only industry in the U.S. that engages in  community service under a collective, organized effort like Footwear Cares. It’s a terrific example of cooperation for a greater good—something our country could use a lot more of right now!

“Thank you to everyone who volunteered and made a difference in their communities,” Newman says.

Check out some of the awesome events from 2018 below!


Other Footwear Cares stories

Timberland Earth Day 2019

Wednesday, May 22, 2019

1999. Cher, Britney Spears, and TLC all had #1 songs. The Matrix, The Sixth Sense, and Fight Club all premiered. That’s also the same year that Timberland began its work with the town of Salisbury, Massachusetts. Fast forward 20 years and they are still helping around their local towns and communities. Last week, Timberland was … Read More

Two Ten and the Footwear Industry Go Outside

Thursday, April 25, 2019

  Each year, Earth Day provides the chance to take a moment and think about our collective impact on the environment around us.  Two Ten, and many other footwear companies, used this day as a chance to get outdoors and make a positive impact. Footwear Cares® 2019 has already seen many outdoor and sustainability events. … Read More

National Shoe The World Day

Thursday, March 28, 2019

When we put out an ask to the local footwear community to participate in a shoe drive to celebrate National Shoe The World Day, we were overwhelmed, but not surprised, by the outpouring of support and goodwill. Joining forces with Converse, Earth, Honeywell, Rockport, Shoes.com, and Wolverine, we collected over 1,700 pairs of new and … Read More

Winter Walk Highlights Homelessness & Kicks Off Two Ten Day Celebrations

Monday, February 11, 2019

Our Two Ten team joined thousands of people bundled up to walk through the streets of Boston Sunday morning with a mission to help end homelessness during the third annual Winter Walk.  The walk takes place in February to demonstrate the hardships that homeless individuals face during the winter.  The event organizers wanted to raise … Read More

Two Ten Footwear Cares by the (Very Good) Numbers

Friday, January 25, 2019

A breakdown by Two Ten President Neal Newman reveals the great volunteering work being done industry wide. It all adds up! Originally posted by Footwear Plus Magazine, January, 2019 In 2018: We held group events in eight cities during April 2018, our focus-launch month. We held nine Boston-area events with (Footwear Cares national sponsor) Shoes.com We … Read More