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Two Ten Footwear Cares by the (Very Good) Numbers

Categories: Footwear Cares, In The News, Two Ten News

A breakdown by Two Ten President Neal Newman reveals the great volunteering work being done industry wide. It all adds up!

Originally posted by Footwear Plus Magazine, January, 2019

In 2018:

  • We held group events in eight cities during April 2018, our focus-launch month.
  • We held nine Boston-area events with (Footwear Cares national sponsor)
  • We added a new city for group events in Charlotte, NC
  • We directly impacted the lives of 49,959 low-income children
  • We directly helped 21,503 families
  • Our volunteers worked on 948 local service projects
  • 114 footwear companies participated

With support, Footwear Cares met its goals for 2018, and the bar has been raised for 2019. Newman says this year’s plans include:

  • Holding group events in 10 cities in April.
  • Holding a minimum of four national events with
  • Increasing the number of Boston-area community service activations
  • Recruiting Footwear Cares Champions (FWC) across the country to help us gain attendance and traction in targeted group cities. If you would like to be an FWC and help arrange a group event in your area, contact Maureen Rubinomrubino@twoten.orgor Bryce Sakach,

“There is no better way to express your personal and corporate values than community service,” Newman says. “ is a delight to work with and their commitment to volunteerism and service is thrilling to be part of. Our Footwear Cares media partner, Footwear Plus, continues to give this initiative the visibility and energy it deserves.”

While a recent report in Forbes cited that volunteerism is the fastest growing employee engagement and team building activation in the U.S., Newman notes the footwear industry is still the only industry in the U.S. that engages in  community service under a collective, organized effort like Footwear Cares. It’s a terrific example of cooperation for a greater good—something our country could use a lot more of right now!

“Thank you to everyone who volunteered and made a difference in their communities,” Newman says.

Check out some of the awesome events from 2018 below!

Other Footwear Cares stories

Because Footwear Cares

Thursday, April 23, 2020

For eight decades, Two Ten Footwear Foundation has been providing emergency financial assistance to US footwear employees and their families who are in crisis, ensuring a healthy future for the next generation of the footwear community and upholding our industry’s long-standing commitment to take care of each other. The COVID-19 pandemic has affected so many … Read More

Unprecedented times, unprecedented need.

Monday, April 6, 2020

We are not just an industry, we are a community. Our 80-year legacy is to take care of each other, especially in hard times. Now, during the COVID-19 pandemic, Two Ten is experiencing 10X the number of emergency financial assistance applications since the beginning of March and doesn’t show any signs of slowing. This dramatic … Read More

The Volunteering Tipping Point

Wednesday, February 19, 2020

Tom Vernarsky and his team at Shoe Carnival in Evansville, IN, started with one house.  Over nine years later, he’s built entire neighborhoods. Tom, recently retired from Shoe Carnival, has been involved with Habitat for Humanity for nearly a decade and over that time he and his crew have helped build 53 houses.  For 2020, … Read More

Footwear Cares® all year long

Friday, January 17, 2020

  Happy 2020! We hope you had a wonderful holiday season, spent with your loved-ones and perhaps lending a helping hand in your community to spread the holiday cheer. We sure did! As part of our Footwear Cares commitment to service and helping local communities, the Two Ten Footwear Foundation team participated in The Salvation Army’s annual Christmas Castle … Read More

Footwear Cares Teams Up With Puma And The Salvation Army

Thursday, December 19, 2019

This past week, Two Ten Footwear Foundation teamed up with Puma volunteers to participate in The Salvation Army’s Angel Tree program. As part of the Footwear Cares community service initiative, Puma sent teams on Tuesday 12/10 and Friday 12/13 to help organize and bag Christmas presents for 593 local families in need. The Salvation Army’s … Read More