About Two Ten Day

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What Is Two Ten Day?

It’s an annual celebration of providing financial support and professional programs to the footwear industry, thanks to our generous donors and partners.

Who can get involved?

Anyone and everyone! This is an opportunity for individuals and companies in the footwear industry to rally with their teams and host a Two Ten celebration. Use your celebration as a way to raise awareness of and support for Two Ten’s programs and services.

Companies across the country participate by hosting fun and engaging games, activities and contests, such as: game day pay-to-play competitions at Deer Stags, a white elephant-bake-merchandising sale at Birkenstock, a Chili Cook-off at RG Barry, sale of tokens of appreciation for co-workers at Dansko, and many company-wide awareness campaigns. Other companies who annually participate include: Birkenstock, Caleres, Steve Madden, Foot Locker, New Balance, Zappos, Deer Stags, RG Barry, Dansko, Wolverine, and Clarks.

When is it?

The “official” Two Ten Day is 2.10.19, but many companies celebrate throughout the week. Or pick any Tuesday and call it Two Ten Tuesday.

Why is it important?

Two Ten is the nation’s ONLY industry-centric organization committed to improving quality of life for industry employees. From disaster relief to financial emergencies to scholarships and more, Two Ten has been supporting shoepeople for nearly 80 years. As a non-profit, continuing our mission of Shoepeople helping Shoepeople depends on your support.

Don’t forget to tag Two Ten in your posts about #TwoTenDay!

To learn more about Two Ten Day and how your team can get involved, contact Maureen Rubino at mrubino@twoten.org or 781-736-1528.

To access promotional materials about Two Ten Day, please click on the button below.