About Two Ten Day

Share this page

What Is Two Ten Day?

It’s an annual birthday celebration to support the mission of the Two Ten Footwear Foundation.

Who can get involved?

Anyone and everyone! This is an opportunity for individuals and companies in the footwear industry to rally with their teams and host a Two Ten celebration. Use your celebration as a way to raise awareness of and support for Two Ten’s mission.

Companies across the country participate by hosting fun and engaging games, activities and contests, such as: game day pay-to-play competitions at Deer Stags, a sample sale at Birkenstock, a Chili Cook-off at RG Barry and many company-wide awareness campaigns.

When is it?

The “official” Two Ten Day is 2February 10th, but many companies celebrate throughout the week.

Why is it important?

Two Ten is the nation’s ONLY industry-centric organization committed to improving quality of life for industry employees. From disaster relief to financial emergencies to scholarships and more, Two Ten has been supporting the footwear industry for over 80 years.

Don’t forget to tag Two Ten in your posts about #TwoTenDay!

To learn more about Two Ten Day and how your team can get involved, contact Jenny LaMott at jlamott@twoten.org