Each year, Earth Day provides the chance to take a moment and think about our collective impact on the environment around us. Two Ten, and many other footwear companies, used this day as a chance to get outdoors and make a positive impact.
Footwear Cares® 2019 has already seen many outdoor and sustainability events. Our own Two Ten team, employees from Caleres, and San Francisco Footwear Cares® volunteers have all cleaned parks, Vans offered a variety of 12 activities ranging from cleaning beaches to planting gardens, New Balance was out and about giving back, Allbirds have gone to the birds, Timberland is activating all of its “Earthkeepers,” and Under Armour is becoming a “Green Machine.” The North Face has taken it even further by closing down every one of their stores on Earth Day and started a petition to make it a national holiday.
All of these efforts, and the countless others made by footwear employees across the country, demonstrate the values within our industry as a whole. Footwear Cares® continues to be the only industry-wide community service effort in the U.S. It started seven years ago to put these values – community, sustainability, generosity, philanthropy – on display and encourages others within the footwear community to join in on the effort.
We want to keep this momentum going!