Donor Funded Scholarships Create Opportunity

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Donor Funded Scholarships Create Opportunity

Categories: Client Stories, Scholars, Two Ten News

How can one make a lasting tribute to someone? That’s a question that Sonny Shar’s friends pondered as did importer Greg Goldstein. This fall, two new college freshmen, Brianna Fischer and Jacob Stayer, will be grateful that the conclusion to the question was to create two new permanently endowed scholarships at Two Ten Footwear Foundation. The “Sonny and Desiree Shar Scholarship Fund” and the “Boris and James Goldstein Scholarship” are just two of the 338 scholarships that have recently been awarded.

Scholarship-sliderSonny Shar, the non-executive chairman of Pentland USA Inc., says, “Desiree and I were so surprised and humbled that Diane Sullivan, Bob Campbell, the Rubin family and numerous other leaders in the footwear industry created this scholarship. We feel that education is the highest priority and are so very honored by this gesture.”

Likewise, Greg Goldstein of Greg Goldstein, Importer of Fine Shoes, Inc., established the Boris and James Goldstein scholarship in memory of his father and uncle who emigrated from Italy to start their footwear business. “I remember my dad giving back to Two Ten in the 60’s, and now I am thankful to be able to carry on this tradition and contribute in the name of my father and uncle.”

A college education has become essential for getting a decent job, but as tuitions continue to rise and state and federal aid drops, privately funded scholarships are in demand now more than ever.  Thanks to our amazing donors, Two Ten’s scholarships such as the Shar and Goldstein endowed scholarships are helping to provide access to higher education, regardless of socioeconomic background.

Each year, over 300 students are given Two Ten scholarships, many of whom hope to find a job in footwear after graduation.  “Your financial generosity has pushed me one step closer to my dream” said Nicholas Daiber, a Two Ten scholar and industrial design major who has plans to pursue a career as a footwear designer. “I just hope that one day I’ll be able to help other aspiring shoe designers achieve their goal, just as you have helped me.”

For information about how to set up a named scholarship, contact Elizabeth Watson at or by calling 781-736-1506.