December 2012 Newsletter

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December 2012 Newsletter

Categories: Two Ten News


With your generous support in 2012, Two Ten Footwear Foundation helped 2,000 footwear families keep their lights on, stay in their homes or rebuild after Hurricane Sandy. It is because of you that Two Ten delivered $700,000 in scholarships to 417 scholars this year.  Thank you for all of your support.

Click here to make a 100% tax-deductible year end donation.


Our Industry Shows Compassion by Raising $2 Million to support those in need at the Two Ten Footwear Foundation Annual Dinner

Two Ten Footwear Foundation hosted a record 1500 guests at the 2012 Annual Dinner and Auction held Wednesday, November 28 at the Marriott Marquis in New York City.  Our industry raised over $2 million to help families in the footwear industry who are in need of financial assistance, scholarships and other social support services.

“This was one spectacular night for the footwear industry. 1500 shoe people with a single purpose – to help our own. This year’s Come Together Two Ten Annual Dinner is not only an achievement for our industry – it is a recognition that compassion is truly at the heart and soul of footwear. Steve Madden is a legend. With Wendy Madden and the Madden team, this year’s event was an extraordinary success. Add Joe Ouaknine, Danny Schwartz, Diane Sullivan, Carol Baiocchi, Aldo Bensadoun, James Salzano, Blake Krueger to the most fantastic Board of Directors and staff any charity in America could hope for, we’ll find it hard to top that in 2013.  But we will. And in 2014, Ken Hicks and FootLocker will rock the house for our 75th Anniversary celebration. Thank you to everyone in footwear who made 2012 memorable.” – Neal Newman, Two Ten President

“We had a blast and raised a lot of money for a great cause.  I am proud to have played a part in the creation of something so meaningful to so many people.” –  Steve Madden.

The event included award presentations for outstanding humanitarian achievements. “Our industry is great; our reach is far; and we can all make a difference” said Carol Baiocchi, Senior Vice President, Division Merchant Manager Footwear at Kohl’s Departments Stores and recipient of the A.A. Bloom Award for her service to Two Ten and the footwear industry.  “Two Ten is a beacon of hope and assistance to members of our industry.” said Aldo Bensadoun of The Aldo Group who was presented with the T. Kenyon Holly award for his widespread philanthropy, including his work with AIDS Awareness.

Over $2 million was raised to benefit over 2,000 footwear families who are facing a financial or emotional crisis, including 525 footwear families from the NYC area who are recovering from Hurricane Sandy. Two Ten Footwear Foundation has already distributed over $240,000 in emergency relief to footwear households in the in the wake of this storm.

 “A huge thank you to Avantair, Brown Shoe, Cisco Brewers, Diane von Furstenberg, The Jay Group, Kenneth Cole Productions, Michael Kors, New Balance, Scott & Tara Savitz and Zappos for donating all the amazing auction items that helped us raise an additional $97,000 to help stricken footwear families!” – Neal Newman.

“Tonight we come together as one group…with one thing in common…to express our extraordinary sense of humanity.  Caring for people is crucial to success, and Two Ten is where our values intersect.” said Jim Salzano, President, The Clarks Co. and Two Ten Board Chair.


“Everyone in the footwear industry in the United States can call Two Ten for help. The Two Ten communications team’s goal is to make people aware of that.”  As Director of Communications, Jeanne Connolly-Horrigan overseas Two Ten’s communications, outreach, and community groups. Each day, her focus is to engage members of the footwear industry in meaningful ways, ensuring that those who need assistance get it.  She has had many accomplishments in her 20-year career in the footwear industry.  None of this would have been possible without the support of her family, a strong devotion to social consciousness and a healthy lifestyle. “I experience enormous personal satisfaction knowing that the results of my work…in some small way, can help a family who is facing crisis.”

Her introduction into the footwear industry came two decades ago when she began working for Reebok where she stayed for 14 years.  “It’s amazing to look back and realize what a powerful impact it had on my life.”  She recalls those as  “my tired years” and every working mother reading this will understand. She worked full time, was a full-time mom, attended night school two or three days a week for close to a decade, and was an avid runner racking up 40-50 miles a week. She was able to keep up this pace only thanks to a healthy lifestyle, something that is ingrained in Reebok’s DNA.  “Tired or not, these were the most important years my life, both professionally and personally.”

When Jeanne found a position in Reebok’s Sales and Marketing Communications Department, she found her true passions. “I loved communications work and I loved working with non-profit organizations, which I was able to do while helping Reebok in many of its community service activities.”

While at Reebok, and thanks to their tuition reimbursement program, she earned a BA in Communications, followed by a Master’s in Communications Management. “Although busy, I like to think I was also setting an example for my young daughter.” Unquestionably, she was setting her life’s course.

After Reebok, she worked in health care at Tufts Medical Center and Tufts Medical School, both not-for-profit organizations. While there, she began volunteering with an all-volunteer group called Mass Pain Initiative, one of a number of state initiatives to help educate professionals on best practices in pain management and work on policy issues on a state and national level. She continues to manage their website today.

All of this experience eventually led her to Two Ten. “It was such a natural transition. I understand for-profit companies, the shoe industry, and non-profit organizations. Most of all, I experience enormous personal satisfaction knowing that the results of my work at Two Ten, in some small way, can help a family who is facing a crisis. There aren’t many jobs like this. I am very lucky in this life.”

While her professional accomplishments are many, her biggest source of pride comes from her family.  Her daughter is a talented artist and her husband, whom she has been married to for 33 years, she calls “my soul mate.” They are unabashed fundraisers when it comes to the Dana Farber Cancer Institute and next year, will take part in their 6th Pan Mass Challenge, for which they have raised over $50,000 by peddling their bicycles 192 miles over two days in August.  In her spare time she and her husband enjoy “casual” cycling.  “My husband and I like to peddle our bicycles, preferably up a few mountains. Next up, the southern Shenandoah Valley, Allegheny Mountains, and Blue Ridge Mountains.


Elba Marcillo joined Two Ten in September as Chief Financial Officer, bringing with her over 20 years of experience as a financial leader in both the for-profit and non-profit sectors.  She is excited by an “opportunity to take something to the next level. The end goal is to have a bigger endowment so that we are able to do more for the people that we are servicing in the footwear industry.”  Her focus on the mission of Two Ten comes second only to her love and commitment to family.

Elba spent many years in the for-profit sector before shifting gears to work for the betterment of “the social condition.”  This drive to give back landed her at Nuestra Comunidad Development Corporation where she spent a majority of her time devoted to building the wealth and enhancing the physical, economic, and social well-being of Roxbury and other underserved populations in greater Boston through the promotion of self-sufficiency and neighborhood revitalization. Her commitment to community development along with her unquestionable talent for accounting and ability to “do more with less”, brought her to Two Ten and we are thrilled to have her on as part of the family.

“How do you do more to help people in need with as little overhead as possible?  That is the big challenge, but it is doable if you are able to take advantage of technology and talent. We get the money to the right people — the people who need it most.” – Elba Marcillo


The Footwear Industry Unites in Service.

Footwear companies of all shapes and sizes have been generous contributors to their local communities for decades.  In every city and town, from coast to coast, shoepeople have been volunteering at food banks, schools and community centers.

We now have an opportunity to shine a light on the generous community spirit of the footwear industry in the United States.  Community service is a given. It helps our communities thrive. It helps our workers feel connected to each other and to their companies.  It feels good. It’s time for our industry to take a bow.

This year, in tandem with National Volunteer Week, Two Ten Footwear Foundation will help coordinate a National Week of Community Service for the footwear industry.  Bringing together dozens of footwear companies and thousands of shoepeople every year will help raise the profile of our generous and caring industry.

Whether you are an independent footwear retailer or a large wholesaler, you can get involved in National Footwear Community Service Week, the only industry-wide initiative of its kind in the United States. It’s simple.

–       Mark your calendar for a day during National Volunteer Week, April 21 – April 27, 2013.

–       Email Jeanne Connolly-Horrigan at, or call Two Ten Footwear Foundation at 781-736-1500 for more information.


The WIFI Mentoring Program is now accepting applications for the 2013/2014 session. This program matches women in the Footwear Industry with experienced professionals who help them define and reach their career and personal goals.

BE A MENTOR: If you have five years in the Footwear Industry and ten years of business experience.
BE A MENTEE:  If you have three years in the Footwear Industry.

Applications are due by January 31, 2013.
The program begins in March, 2013.

For More Information: Contact Tanya Allain at

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