Real Shoe People. Real Shoe Stories. – Dan

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Real Shoe People. Real Shoe Stories. – Dan

Categories: Blog, Client Stories


Colorado Flooding

Just knowing that someone outside the chaos cares, made all the difference in the world,” said Dan Laska, a Crocs employee, who’s home was damaged in the recent flooding that left many Colorado residents homeless.  Months after the storm, national attention has faded but the devastation remains, as the footwear industry rallies to provide crisis relief for shoepeople in need.

The small town of Lyons, CO. was just one of many towns devastated by the storm that dropped ten inches of rain on the region in 24 hours. “The river has moved 200 yards south, we have no power, gas, sewage treatment or water,” said Dan, who along with many of his co-workers were able to receive help from Two Ten, enabling them to find safe, dry accommodations while planning the next step.  “I can’t tell you how much [Two Ten’s} quick response meant to me.  Your offer was HUGE at a time when uncertainly was the norm.”

A good portion of the funds used to support the many shoepeople effected by the flood, came from the footwear community.  Shoe Carnival and The Jay Group raised over $10,000 through generous employee giving campaigns organized by each company. These donations continue to help families put their lives back together in the wake of this disaster. Please donate to the cause and help shoepeople in need.

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