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ALDO Group Announced as WIFI Program Title Sponsor

Categories: In The News, Two Ten News, WIFI

ALDO CEO David Bensadoun and WIFI National Advisor Libby Edelman

Two Ten Footwear Foundation is thrilled to announce that ALDO Group is the title sponsor of the Women in Footwear Industry (WIFI) program for the next four years. The announcement was made at the Foundation’s annual Gala celebration, held at the American Museum of Natural History in New York City. CEO David Bensadoun was joined onstage at the event by WIFI National Advisors Libby Edelman and Carol Baiocchi to present the incredible news.

Launched in 2010, Two Ten WIFI was developed to bring women together from across the footwear industry to empower and support each other’s professional and personal growth through expanded networks, educational seminars and events, and mentoring opportunities, and to foster the next generation of women leaders.

“The ALDO Group is dedicated to elevating female leadership and promoting gender diversity, so I couldn’t be prouder to see our commitment being extended to the Two Ten WIFI network, anchoring our own company values in their program,” said Daianara Amalfitano, Senior Vice-President, Aldo Brand at the ALDO Group. “Having been in the footwear industry for more than 20 years, I’m humbled to give back to my female colleagues by supporting their efforts to reach their best potential as professionals and as individuals.”

The ALDO Group, led by CEO David Bensadoun, a committed ambassador to the cause of gender diversity, is determined to move the needle forward and firmly believes that this partnership will strengthen its commitment to female leadership by encouraging and empowering women in the footwear industry through mentoring, education, relationship building, and events. In 2017, 68% of the ALDO Group’s management level associates were women, and the company is committed to furthering gender balance at the senior director and executive level. Today, over 50% of its directors and 40% of its vice-presidents are female.

“Throughout my career, I have been fortunate to receive the encouragement of strong leaders at the ALDO Group to always embrace innovation, think outside of the box, and lead strong teams and businesses to success,” reflected Margaret Thouez, Vice-President, Aldo Buying at the ALDO Group. “For many years, I have mentored and guided women working in our ever-changing industry, inspiring them to meet and succeed their goals. I am proud that through the Two Ten WIFI network I can continue to champion our industry’s next generation of female leaders.”

Two Ten and ALDO are looking forward to a great partnership that will help women in the footwear industry.’s Start of Summer

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