Vice-Chairman & CEO, Shoe Carnival
Cliff Sifford is the Vice Chairman and CEO of Shoe Carnival. Cliff first entered the footwear industry as a sales associate while attending school. He joined Belk Department Stores in 1974, where he served in a variety of buying and management positions. In 1997, he joined Shoe Carnival as the Senior Vice President of Merchandising and in 2001 he was promoted to Executive Vice President of Merchandising and Marketing. In 2012, he was promoted to President and CEO, and in 2020 was named Vice Chairman and CEO.
Under his leadership, Shoe Carnival has transitioned from a promotional Midwest footwear retailer to one of the largest footwear retailers in the United States. Today, Shoe Carnival operates approximately 400 stores, located in 35 states and Puerto Rico.
Cliff and Shoe Carnival are active supporters of non-profit organizations that lead to the betterment of the lives of children and their families in the greater Evansville, Indiana area, where Shoe Carnival is headquartered.
Cliff serves on the Executive Board of Footwear Distributors and Retailers of America, and the Evansville Regional Business Committee.
Cliff has been married for 46 years to his wife, Kathy. They have two daughters and four grandchildren.
Cliff joined the Two Ten Board of Directors in 2013. In 2019 he served as the Annual Gala Chair and he currently serves on the Development Committee.