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Real Shoe People. Real Shoe Stories.

Over the years, we have impacted the lives of thousands of footwear employees, scholars, donors, and leaders in the footwear industry; each one of them has a story to tell. We invite you to tell us how Two Ten has impacted your life.

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Giving Fiorella the Help She Needed

Thursday, September 15, 2022

Fiorella, a single mom from Florida, had trouble keeping up with her bills after her daughter landed in the hospital. Stress brought on by a sick child and mounting medical bills was made worse by her inability to work while caring for her daughter. After being threatened with eviction, she called Two Ten for help. … Read More

Helping Victoria Get Back on Track

Tuesday, August 16, 2022

Victoria, a new mom from Tennessee, had trouble keeping up with her bills after she had her daughter in January. When her car suddenly needed major repairs she couldn’t afford, she was unable to get to work and knew she was going to be short on her rent for the month. That’s when she called … Read More

Giving Carolynn’s Covid Recovery a Boost

Tuesday, August 16, 2022

When Carolynn, a footwear employee in Kentucky, came down with Covid and could not get paid for the time she had to take off, she quickly got behind on her car payment and utilities. That’s when she called Two Ten for help. “Two Ten helped me when I was stressing after contracting COVID which we … Read More

Helping Robin Recover from a Tragic Loss

Tuesday, August 16, 2022

Robin has been working in footwear for over 20 years and she met her husband at a shoe show when she was just 20 years old. He was an independent shoe salesman who had worked in the industry for over 50 years before he suffered a heart attack. When Robin’s husband passed away in February, … Read More

Supporting Judith in Her Fight Against Cancer

Monday, July 25, 2022

Judith, a shoe store manager in Michigan, was diagnosed with ovarian cancer and needed time off work to recover from multiple rounds of treatments as she battled the disease.  It quickly became clear that her short-term disability wasn’t going to cover her bills.  That’s when she called Two Ten for help. “I was just diagnosed … Read More

Helping Amanda Honor Her Mother

Saturday, June 25, 2022

After her mother was diagnosed with cancer, Amanda, a footwear merchandising manager in Navada, became her primary caregiver.  After a few months, the medical expenses took over and she began to fall behind on her rent and car payments.  She was barely keeping herself afloat when her mother passed away and she was not prepared … Read More

“There Are Still Good People In This World”

Tuesday, February 11, 2020

In 2019, Payless Shoes closed all of its 2,000 stores and cut 16,000 jobs. The fallout was difficult for their employees, as the benefits and pay they depended on literally disappeared. Since Payless’ closure in June 2019, hundreds of former Payless employees have reached out to Two Ten for assistance – with more continuing to … Read More

Tracey Bravant

Thursday, January 16, 2020

Two Ten Footwear Foundation partnered with Footwear News and their FN Labs to celebrate our 80th anniversary with a series of opinion pieces written by footwear people from across the industry.   The Power of a Hand Up. Life is a journey. It’s filled with stumbling blocks and sharp turns, bridges, and paths of uncertainty. But … Read More

Finding hope and peace of mind.

Friday, June 7, 2019

The following is a letter from a footwear family who was helped by Two Ten in 2019. To say that your guidance and support to my family during this extremely stressful time is greatly appreciated does not seem to be enough. You have demonstrated kindness, empathy, and a level of determination to get us the … Read More

Mariah’s Story

Friday, March 15, 2019

Mariah was one of two recipients of the Bruce Fendell Scholarship. She tells her story at our Gala, and Rachel Fendell Satinsky, Bruce’s daughter, describes what this scholarship means to her family.