Client Stories

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Real Shoe People. Real Shoe Stories.

Over the years, we have impacted the lives of thousands of clients, scholars, donors and leaders in the footwear industry; each one of them has an amazing story to tell. We invite you to tell us how Two Ten has impacted your life.

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Stories from the Frontline of the Footwear Industry

Wednesday, May 27, 2020

With 20.5 million jobs lost amid the coronavirus pandemic in the United States, the shoe industry continues to face severe cut backs as a staggering 60% of the industry, more than 100,000 people, have been laid off or furloughed.  Our team hears their stories every day.  The employees who helped our industry thrive are now … Read More

Two Ten Delivers Over $1 Million in Crisis Relief to Footwear Workers in Need

Monday, May 18, 2020

Originally written by Nikara Johns at  Footwear News on May 8, 2020. From bankruptcies to layoffs, it has been a trying few months for the footwear industry. And as April saw the worst monthly unemployment rate on record, with 20.5 million jobs lost amid the coronavirus crisis in the United States, the shoe business continues to face … Read More

On the Frontline for the Footwear Industry

Friday, May 1, 2020

The COVID-19 pandemic has disrupted so many lives in our footwear community.  Two Ten has been receiving applications for financial assistance at an unprecedented rate that is 10X greater than at any other point in our history. Thousands of footwear families are in difficult positions they never thought possible – and turning to the industry’s foundation for … Read More

Unprecedented times, unprecedented need.

Monday, April 6, 2020

We are not just an industry, we are a community. Our 80-year legacy is to take care of each other, especially in hard times. Now, during the COVID-19 pandemic, Two Ten is experiencing 10X the number of emergency financial assistance applications since the beginning of March and doesn’t show any signs of slowing. This dramatic … Read More

“There Are Still Good People In This World”

Tuesday, February 11, 2020

In 2019, Payless Shoes closed all of its 2,000 stores and cut 16,000 jobs. The fallout was difficult for their employees, as the benefits and pay they depended on literally disappeared. Since Payless’ closure in June 2019, hundreds of former Payless employees have reached out to Two Ten for assistance – with more continuing to … Read More

Tracey Bravant

Thursday, January 16, 2020

Two Ten Footwear Foundation partnered with Footwear News and their FN Labs to celebrate our 80th anniversary with a series of opinion pieces written by footwear people from across the industry.   The Power of a Hand Up. Life is a journey. It’s filled with stumbling blocks and sharp turns, bridges, and paths of uncertainty. But … Read More

Finding hope and peace of mind.

Friday, June 7, 2019

The following is a letter from a footwear family who was helped by Two Ten in 2019. To say that your guidance and support to my family during this extremely stressful time is greatly appreciated does not seem to be enough. You have demonstrated kindness, empathy, and a level of determination to get us the … Read More

Mariah’s Story

Friday, March 15, 2019

Mariah was one of two recipients of the Bruce Fendell Scholarship. She tells her story at our Gala, and Rachel Fendell Satinsky, Bruce’s daughter, describes what this scholarship means to her family.

Charanor’s Story

Thursday, February 28, 2019

Charanor almost lost her home. Breaking into this industry can be difficult, so can starting a new business. The strains of a new business became compounded when she found herself in financial trouble. After calling Two Ten, Charanor was able to keep her home and continue to pursue her passions. *Special thanks to Charanor for … Read More

Mollica’s Story

Thursday, February 14, 2019

Mollica was diagnosed with Cancer. After a lengthy operation, she was not able to return to work for several weeks.  The bills piled up and she struggled to pay them.  Thankfully she called Two Ten. We stepped in and paid some of her bills so she could focus on getting well. Reaching out to Two … Read More